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I remember a simpler time when the thought of having your website hacked was not even a thought at all. You post stuff on the web, and never think about security. Your password was probably something simple, like your dog’s name. Ah, the good old days. I think a lot about website security these days. My…
Exactly what should be on your homepage is a question we get asked often here at Sumy Designs. The homepage is the virtual front door to your business. It performs around the clock and is the voice of your success. The homepage is the who and the what of your business and it explains why…
At Sumy Designs, we are WordPress developers. When you come to us for a website, you are going to have a WordPress website. WordPress powers over 20% of the web right now. It’s the hottest CMS since sliced bread. (True story.) To that end, we love going to Wordcamps. What’s WordCamp? WordCamps happen all over…
I won’t lie. I’m a huge fan of reader interaction. But just because I personally love that interaction doesn’t mean I would recommend it everyone. For the record, I read blogs that allow comments and those that don’t. We all know that blogging is good for business. But are comments? That is a more tricky question and the…
Every type “professional web design company” into Google? Go ahead, try it. I’ll wait. Done? I just did it. And I got about 148,000,000 results. That’s right, 148 million results. How in the world are you supposed to sort through 148 million results to find a company that you can trust, and that you think will be…
We get a lot of questions about blogging, but probably the most frequently asked question is “How often should I blog?” There is no one answer to this question. Different bloggers have different ambitions; write in different genres and have vastly different ideas about what makes a blog successful. Understanding your content and the commitment it will…
On Monday, I wrote about how to get more traffic to your site. There are many ways to do this, but once you get traffic, how do you know what to do with that? Using Google Analytics is a great tool for tracking how many visitors are coming to your site, but it can be…
This is an important question, and one every person who is thinking of starting a website should ask themselves. Because truly, what’s the point in having a website if nobody sees it? It’s important to figure out what methods you will use to drive traffic to your site, because assuming that people will magically find…
If you have a new website, there’s a good chance you would like to have your own email address using your new domain, such as info@sumydesigns.com. That’s a reasonable request. But who wants to have to check a bunch of different email accounts. Not me. I have about 10 different accounts, but having to login…
Lots of people know what SEO (search engine optimization) is, if not how to do it. But many people haven’t heard of Conversion Optimization. This is simply the method of optimizing the user experience on your website to achieve the result of more conversions. To go into further detail, you may first need to know…
Presence The design of your site is the first thing potential clients will see. It is always good advice to avoid the cheap, self-building websites and hire a professional web designer. It is better to not have a website than to have one that is unprofessional and hard to navigate. And remember, just like with…
The headlines of your blog posts and pages are key to gaining reader interest and lead to click throughs. It’s the first thing readers will see when your post shows up linked to social media outlets like Facebook or Twitter – so it’s important to put in a little extra effort to make sure the…
Occasionally clients come to me with their domain name already purchased, which is great! Sometimes they even have more than one domain name. So the question is, what can you do with all those domain names? There are a few options. You can choose one for the website, and then the others can all be forwarded to…
If you want your website to stand out then your online presence must be outstanding. There are far to many dull and boring websites in the world – you don’t have too be one of them. Building a great site is easy – all you have to do is follow a few creative rules. A…
When we opened our virtual doors in 2006, there wasn’t much of a tech community. I lived in a tiny town with around 6,000 people. I had been a stay-at-home mom for a year. I only had a handful of clients, and what I knew about business could be summed up to what I taught…
I once had a call from a potential client. They were starting a new business and needed a website. They weren’t local to my town, but about an hour away. The first thing she asked was: “Do I come to your location to do this, or do you come do it on my computer?” She…