Business

In the digital era, so much of your business is done online. We have created a huge library of articles that center around every digital aspect of running your business. From setting and achieving online goals to what goes on the about us page of your website, we have lots of great tips and tricks to help you make your business website work for you. Got a question? Just ask. We’re happy to answer your questions and give you direction.

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Demystifying WordPress for Business Owners: A Simple Guide to Getting Started with WordPress

WordPress is a free and open-source content management system (CMS) that allows you to create a website or blog. It is one of the most popular website creation platforms in...
Cartoon stealing someone's idea

Worried about copyright infringement? How can you protect your content?

I wish I could tell you that this won't happen to you. But it might. And if your site gets popular, it will. How can you keep people from stealing...
Cookies without cookie claimers

Everything you always wanted to know about cookies and cookie disclaimers

I apologize for the linkbait in the photo. This post isn't about that kind of cookie. It's about the cookies that store data on your device while browsing the web....
Illustration demonstrating social media for business

2024 Social Media for Business Cheatsheet

You've got questions about social media, and I have answers. If one of your New Year's Resolutions is to increase your social media presence for your business, I have a...
visual image representing church website design

Building a Better Church Website

We've had the pleasure to work with a number of churches on their church websites over the years, to help them have a better online presence, attract more members, and...
Kennel Booking System

Integrating An Online Booking System for Kennels, Doggie Daycares and Groomers

When I talk to owners of boarding facilities for pets, usually multi-faceted companies that offer boarding, daycare, and grooming as well as retail sales, the main question I get asked...
Business people looking at examples of Corporate Website Design

Common Mistakes to Avoid in Corporate Website Design

In the fast-paced digital era, a corporate website serves as the face of a business, often making the first impression on potential clients, partners, and employees. A well-designed corporate website...
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How to create a better photography website

When I became a mom in 2003, I took a lot of photos of my kids. I bought a nice camera. I tried to get artistic. In fact, so did...
Representation of target audience

Understanding Your Target Audience for Small Business Websites

If you want to create a business website that your users respond to, it's absolutely vital you understand your target audience. While many entrepreneurs are eager to dive into the...
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Using AI to generate content for your business website

You have to be living in a box if you haven't seen any of the buzz around AI recently. I asked ChatGPT today, "What is Chat GTP?" and this is...
3D illustration of a conversion funnel to demonstrate conversion tracking

Conversion Tracking in WordPress for Small Business Success

A website conversion refers to the desired action that a visitor takes on a website, aligning with the business or website owner's goals. It represents a successful outcome, demonstrating that...
Example of dental website design

What goes into the best dental website design?

When it comes to dental website design, there are certain elements that patients really care about, and some that they really don't. Today's post will give you exactly the information...
Two portfolio examples to highlight website packages

Website Packages: What To Expect

I think the majority of businesses or individuals looking into website packages don't have a lot of experience with what's involved, how long it takes, or what's included. So I...
Starts to suggest reviews or testimonials

Testimonials & Reviews: What to do and what not to do

Adding testimonials and reviews to a website can offer several benefits for businesses and individuals. Here are some reasons why you should consider incorporating testimonials and reviews on your website:...
A roofer nailing a shingle to represent roofing website design

Websites for Roofing Contractors: What you need to know about roofing website design

One of the reasons I continue to write about industry specific websites because different industries are going to have different target audiences, and different target audiences will use websites in...
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Necessities for your dog breeder website

If you are a professional dog breeder, then there are a number of things you need to know about your online presence. What are people looking for, what makes an...
Girls making a TikTok video after learning how can TikTok help your business

How can TikTok help your business?

Are you on TikTok yet? If not, you might consider using it for your business, and I have some ideas and examples for you. First, a little about TikTok. The...
air conditions | hvac websites

HVAC Websites: What your heating and cooling business needs to know about your website

We do a lot of websites, and one of our primary areas we serve is local businesses who provide in-home service to their customers, like pool companies, pest control companies,...
website contact page options: Phone, email, message, socials

Creating an Awesome Website Contact Page

A website contact page is a critical component of a website that serves as a direct point of communication between the website owner or organization and its visitors. It is...
AB Testing for WordPress

How to set up A/B Testing in WordPress

A/B testing, also known as split testing, is a method of comparing two versions of a website (or ads, email newsletters, etc) to determine which one performs better. It is...
Call to Action: Kitty with a Bullhorn

Call-to-Action (CTA) Strategies for Higher Conversion Rates

A Call to Action (CTA) is a prompt or directive that encourages an individual to take a specific action. CTAs are commonly used in marketing, advertising, and web design to...