Branding
Branding isn’t just what you do to cattle, it’s how you make your company unforgettable. It’s essentially the promotion of a product or company through advertising and design. Think of all the brands you love – they probably have something distinctive about them that makes them stand out. Maybe a logo, a tagline, a character, or a jingle but something about that product or company makes you remember them. That’s company branding.
Your company needs branding too, a way to cohesively tie together your on and off-line presence to make it unforgettable to your customers.
Below, find articles we’ve written on branding.
Political Campaign Branding
I'm jumping back into my political posting because it's time to start rolling out campaign signs, campaign websites, and campaign literature and I have a few opinions on these things....
Navigating the Risks of Rebranding: Timing and Considerations
Rebranding can be a powerful tool for revitalizing a company's image, staying relevant in evolving markets, or aligning with shifting consumer preferences. Yet, this isn't without its risks. The decision...
Common Branding Mistakes Companies Make and How to Correct Them
In Monday's blog post, I wrote about what branding is and why it's important. Today, I want to expand on that and go into the mistakes companies often make with...
What exactly is branding? And why is it important?
Branding is the process of creating a unique identity and image for a product, service, company, or individual in the minds of consumers. It involves crafting a distinct name, logo,...
Understanding Your Target Audience for Small Business Websites
If you want to create a business website that your users respond to, it's absolutely vital you understand your target audience. While many entrepreneurs are eager to dive into the...
Websites for Roofing Contractors: What you need to know about roofing website design
One of the reasons I continue to write about industry specific websites because different industries are going to have different target audiences, and different target audiences will use websites in...
HVAC Websites: What your heating and cooling business needs to know about your website
We do a lot of websites, and one of our primary areas we serve is local businesses who provide in-home service to their customers, like pool companies, pest control companies,...
Should you create an online survey?
From time to time, I'm asked by clients if they should create a survey to make decisions about their business or organization and if so, how should they conduct the...
Don’t be surprised if traffic to your site goes down right now
If you are a website owner who pays attention to your analytics, and you have been working on building new traffic and conversions to your website, don't be surprised if...
Tips to Help You Create an Awesome Bio
Even the best writers can come up against writer's block when it comes to writing their own bio. The vast majority of us really struggle to toot our own horn...
Favicons – What and Why
Do you know what a favicon is? It's that teeny tiny little icon in the tab of your web browser that represents a website. These are especially helpful if you...
How to rebrand without losing your clout
After 12 years in business, we've done a lot of websites. We've seen plenty of businesses come and go and we love the variety of websites we get to work...
The benefits of rebranding for your small business
Reaching new audiences Refreshing the look of your small business gives you the opportunity to hone in and target any new audiences you see as potential target audiences. Promote your...
Traits of a good brand
Uniqueness This is the mark of your small business and it needs to stand out from your competitors. Of course, if you have developed a good brand it is only...
Which logo extension do I use and when?
Your logo is your identity and your identity is what separates you from your competition in the marketing world. Your visual identity has a key role in building customer relationships...
Is a logo a necessity?
We get a lot of questions from small business owners wondering if they really need a logo. Honestly, not every small business does. You can certainly sell your products or services...
Logo file formats
Your logo is your identity and your identity is what separates you from your competition in the marketing world. Your visual identity has a key role in building customer relationships...
Style Guides and Branding Mockups
When a client begins a website with Sumy Designs we start by asking our client a lot of discovery questions. We work with our clients to find out just about...
Working with color for both print and web designs
When a client wants more than a website it is important to know the basics of print design and web design and to know how they work together. If you know...
