Company Branding

Branding isn’t just what you do to cattle, it’s how you make your company unforgettable. It’s essentially the promotion of a  product or company through advertising and design. Think of all the brands you love – they probably have something distinctive about them that makes them stand out. Maybe a logo, a tagline, a character, or a jingle but something about that product or company makes you remember them. That’s company branding.

Your company needs branding too, a way to cohesively tie together your on and off-line presence to make it unforgettable to your customers.

Below, find articles we’ve written on branding.

web design services

Tips to Help You Create an Awesome Bio

Even the best writers can come up against writer's block when it comes to writing their own bio. The vast majority of us really struggle to toot our own horn...
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Favicons – What and Why

Do you know what a favicon is? It's that teeny tiny little icon in the tab of your web browser that represents a website. These are especially helpful if you...
How to Rebrand without losing your clout

How to rebrand without losing your clout

After 12 years in business, we've done a lot of websites. We've seen plenty of businesses come and go and we love the variety of websites we get to work...
rebranding your small business

The benefits of rebranding for your small business

Reaching new audiences Refreshing the look of your small business gives you the opportunity to hone in and target any new audiences you see as potential target audiences. Promote your...
Traits of a good brand

Traits of a good brand

Uniqueness This is the mark of your small business and it needs to stand out from your competitors. Of course, if you have developed a good brand it is only...
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Which logo extension do I use and when?

Your logo is your identity and your identity is what separates you from your competition in the marketing world. Your visual identity has a key role in building customer relationships...
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Is a logo a necessity?

We get a lot of questions from small business owners wondering if they really need a logo. Honestly, not every small business does. You can certainly sell your products or services...
Women's Health

Women’s Holistic Health

I absolutely love how the Women's Holistic Health website and logo designs turned out. The unique combination of turquoise and peach on the website are stunning and the logo is the most...
logofileformats

Logo file formats

Your logo is your identity and your identity is what separates you from your competition in the marketing world. Your visual identity has a key role in building customer relationships...
stylebranding

Style Guides and Branding Mockups

When a client begins a website with Sumy Designs we start by asking our client a lot of discovery questions. We work with our clients to find out just about...