Company Branding

Branding isn’t just what you do to cattle, it’s how you make your company unforgettable. It’s essentially the promotion of a  product or company through advertising and design. Think of all the brands you love – they probably have something distinctive about them that makes them stand out. Maybe a logo, a tagline, a character, or a jingle but something about that product or company makes you remember them. That’s company branding.

Your company needs branding too, a way to cohesively tie together your on and off-line presence to make it unforgettable to your customers.

Below, find articles we’ve written on branding.

web design services

Tips to Help You Create an Awesome Bio

Even the best writers can come up against writer's block when it comes to writing their own bio. The vast majority of us really struggle to toot our own horn...
Favicon Featured Image

Favicons – What and Why

Do you know what a favicon is? It's that teeny tiny little icon in the tab of your web browser that represents a website. These are especially helpful if you...
How to Rebrand without losing your clout

How to rebrand without losing your clout

After 12 years in business, we've done a lot of websites. We've seen plenty of businesses come and go and we love the variety of websites we get to work...
rebranding your small business

The benefits of rebranding for your small business

Reaching new audiences Refreshing the look of your small business gives you the opportunity to hone in and target any new audiences you see as potential target audiences. Promote your...
Traits of a good brand

Traits of a good brand

Uniqueness This is the mark of your small business and it needs to stand out from your competitors. Of course, if you have developed a good brand it is only...
logofileformats1

Which logo extension do I use and when?

Your logo is your identity and your identity is what separates you from your competition in the marketing world. Your visual identity has a key role in building customer relationships...
logo for small business

Is a logo a necessity?

We get a lot of questions from small business owners wondering if they really need a logo. Honestly, not every small business does. You can certainly sell your products or services...
logofileformats

Logo file formats

Your logo is your identity and your identity is what separates you from your competition in the marketing world. Your visual identity has a key role in building customer relationships...
stylebranding

Style Guides and Branding Mockups

When a client begins a website with Sumy Designs we start by asking our client a lot of discovery questions. We work with our clients to find out just about...
cmyk vs rgb

Working with color for both print and web designs

When a client wants more than a website it is important to know the basics of print design and web design and to know how they work together. If you know...
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The qualities of good branding

Branding your business is the process of marking your identity to your clients. Every small business has something to offer which is unique. Branding builds trust because it creates consistency...
rastervsvector

Raster and Vector explained

When we create logos our clients receive a lot of files, including raster and vector graphics. Raster graphics are images made of hundreds, thousands or millions of tiny square dots of...
Amy and Susan Video Post Image

The making of our first video

When Amy and I decided we were going to give our website a makeover for our 10th anniversary, we decided that it would be a neat idea to include a...
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Personal Branding: What, Why and Who

What is personal branding? Personal branding is the practice of individuals branding themselves to market and promote their careers or status. Most often the branding involves an individual's name, product...
logo-branding

Does my small business really need a logo?

We get a lot of questions from small business owners wondering if they really need a logo. Honestly, not every small business does. You can certainly sell your products or services...
New Logo Designs

New Logo Designs

Last year you may remember the logo and website we designed for one of our law firm clients, Summerill Plus: Summerill recently contacted us again to design two unique logos that resembled...
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Use your website to establish credibility

It's a crazy world out there, and people have lots of choices when it comes to pretty much everything. So how do you make yourself stand out of the crowd...