Branding isn’t just what you do to cattle, it’s how you make your company unforgettable. It’s essentially the promotion of a product or company through advertising and design. Think of all the brands you love – they probably have something distinctive about them that makes them stand out. Maybe a logo, a tagline, a character, or a jingle but something about that product or company makes you remember them. That’s company branding.
Your company needs branding too, a way to cohesively tie together your on and off-line presence to make it unforgettable to your customers.
Below, find articles we’ve written on branding.