Marketing

how much content do you need?

How much content does your site need?

Content, a necessary but difficult part of the website process. Your website needs it, but how do you get it, who writes it, and how much do you really need?...
Stock Photo

Stock photography on your website

Often we're asked by clients if they should use stock photography or if they should hire a professional photographer for photos for their website. The answer is, it depends. Understanding...
Remarketing

What is remarking and is it right for your business?

Let’s say you have a customer that went to your website, loved something so much they put it in their cart, but then didn’t ever check out.  Or maybe you...
Facebook or Google Ads

Should you advertise on Google or on Facebook?

If you're ready to advertise, but aren't sure what ad network is best, you're in a common place. There are so many places to advertise. Of course, Google is an...
Facebook Audience Targeting

Choosing an Audience For Your Facebook Ads

Have you been running Facebook ads for your business and wondering if you are getting the most out of it? Or just considering Facebook ads and don't know where to...
Get Subscribers to Read Your Newsletter

How to get people to read your e-mail newsletter

I see a lot of mistakes when it comes to e-newsletters. Everyone wants one, but few people who have one actually do it well. If you want people to actually...
Online Ad Campaigns

Do you think running online ads is too expensive?

I have some news for you. It can be. I've heard stories of people wasting thousands of dollars and getting zero results. They come to us and say things like:...
Conversion Tracking

Track your conversions with Google Analytics

We install the Google Analytics script on every site we create, because it's important to know what kind of traffic is coming to your site no matter how big or...
Bing Ads

Have you considered Bing Ads?

We set up and run Google AdWords campaigns for many of our clients, but we don't run any Bing Ads for our clients. Almost nobody asks for them, and so far...
Thank You Page

How to Optimize your Thank You Page

A thank you page is the page your site visitors land on after they submit one of your web forms. By default, most WordPress form plugins will pop up a...