Marketing

mailerlite review

MailerLite Review

I've written a lot of blog posts over the years about MailChimp. I know this post is a MailerLite Review and in the first sentence I mention MailChimp. I didn't...
Welcome Email

The #1 email you need to set up today — the welcome email

A few weeks ago, a friend sent me a link to the website of a local social media consultant. I took a look and ended up spending a long time...
guest posting on your blog

Guest Posting: What you need to know

I get, on an almost daily basis, multiple emails from people asking if they can guest post on my website. It is almost relentless. So I thought I'd take a...
Email Marketing

Stop neglecting your email newsletter

I talk to a lot of new clients and one of the things I ask is if they will have an email newsletter. And usually the answer is yes. We'll...
Frustrated business owner

You (probably) only need one website!

More often than I'd like, I talk to a business owner who it turns out, has more than one website. There are a lot of reasons for this. The most...
Get Subscribers to Read Your Email Newsletter

Email Newsletter Tips

Do you send out an email newsletter? Do you do it frequently? What's your goal with it? Do you have one? Have you thought about it. You should. The reason...
Sherry Shipley Website

Tips for Political Candidate Websites

Tis' the season for politics which means it's time to talk about political candidate websites and the way to do them right and the way to do them wrong! I...
facebook-ppc-management

Facebook PPC Management

Have you ever wanted to run Facebook ads but didn't know where to start? We hear you. Facebook PPC management can be a daunting task. If you've been thinking about...
Google Certified Partner

How Long Does It Take For Google Ads To Work?

Online advertising with Google Ads is one of the fastest ways to get results for your business from brand awareness and website traffic to leads or sales.  But how fast...
how much content do you need?

How much content does your site need?

Content, a necessary but difficult part of the website process. Your website needs it, but how do you get it, who writes it, and how much do you really need?...
Stock Photo

Stock photography on your website

Often we're asked by clients if they should use stock photography or if they should hire a professional photographer for photos for their website. The answer is, it depends. Understanding...
Remarketing

What is remarking and is it right for your business?

Let’s say you have a customer that went to your website, loved something so much they put it in their cart, but then didn’t ever check out.  Or maybe you...
Online Ad Campaigns

Should you advertise on Google or on Facebook?

If you're ready to advertise, but aren't sure what ad network is best, you're in a common place. There are so many places to advertise. Of course, Google is an...
Facebook Audience Targeting

Choosing an Audience For Your Facebook Ads

Have you been running Facebook ads for your business and wondering if you are getting the most out of it? Or just considering Facebook ads and don't know where to...
Get Subscribers to Read Your Email Newsletter

How to get people to read your e-mail newsletter

I see a lot of mistakes when it comes to e-newsletters. Everyone wants one, but few people who have one actually do it well. If you want people to actually...
Online Ad Campaigns

Do you think running online ads is too expensive?

I have some news for you. It can be. I've heard stories of people wasting thousands of dollars and getting zero results. They come to us and say things like:...
Conversion Tracking

Track your conversions with Google Analytics

We install the Google Analytics script on every site we create, because it's important to know what kind of traffic is coming to your site no matter how big or...
Bing Ads

Have you considered Bing Ads?

We set up and run Google AdWords campaigns for many of our clients, but we don't run any Bing Ads for our clients. Almost nobody asks for them, and so far...
Thank You Page

How to Optimize your Thank You Page

A thank you page is the page your site visitors land on after they submit one of your web forms. By default, most WordPress form plugins will pop up a...
Online Surveys

Are people not taking your surveys?

Surveys are great and can provide you with a ton of information that you can use to learn more about your customers, generate more revenue, and run a more effective...
Increase Conversion Rate

Tips for Increasing Conversions

Many business owners feel like if they have a web presence, that's all that matters. People will see the website, call or come in, and that's all there is to...