Marketing

Mailchimp

How to integrate MailChimp into your WordPress site

There's no "one" or "right" way to integrate MailChimp into your website, so I'm going to give you a lot of options. Some simpler than others. So let's start with...
Sumy Sisters About

Don’t skimp on your about page

The other day I was looking around at some other web design company blogs. Not to be creepy, but I like to see what other people are writing about on...
Green traffic light

How to get your website found today and tomorrow

Everyone wants their website to get visitors. But not everyone knows how to make that happen. It's probably the most frequent question I get asked. How do I drive traffic...
Target Audience

Understanding your target audience

One of the first questions I ask new clients when we work together is who their target audience is. Here are a few examples of answers I get: EveryoneRegular PeopleGeneral...

Types of video to use to increase business exposure during the Covid-19 crisis

The pandemic is requiring an adjustment for almost all businesses, large and small. Many of us are working remotely, and will continue to for a while, so communicating with our...
Online Reviews

How to set up a simple review request page on your website

I've said it before and I'll say it again. Reviews matter. In particular, third party reviews matter. That's not to say testimonials on your website aren't great - they are....
Creating Better Content

Creating better content for your website

Did you know there are over 1,772,491,063 websites in the world? That’s a lot of websites and if you want your website to stand out it's going to take a...
Online Ad Campaigns

Advertising Tips During COVID-19

Every business has been impacted and has to adapt in some way because of COVID-19.  When advertising, it is crucial to make sure these ads reflect the changes your business...
lead_generation-8

Impacting Lead Generation

Figuring out how to generate prospective customers who have a bona fide need or want for your products or services isn’t always easy and there are a lot of lead...
Traffic decline

Don’t be surprised if traffic to your site goes down right now

If you are a website owner who pays attention to your analytics, and you have been working on building new traffic and conversions to your website, don't be surprised if...
mailerlite review

MailerLite Review

I've written a lot of blog posts over the years about MailChimp. I know this post is a MailerLite Review and in the first sentence I mention MailChimp. I didn't...
Welcome Email

The #1 email you need to set up today — the welcome email

A few weeks ago, a friend sent me a link to the website of a local social media consultant. I took a look and ended up spending a long time...
guest posting on your blog

Guest Posting: What you need to know

I get, on an almost daily basis, multiple emails from people asking if they can guest post on my website. It is almost relentless. So I thought I'd take a...
Email Marketing

Stop neglecting your email newsletter

I talk to a lot of new clients and one of the things I ask is if they will have an email newsletter. And usually the answer is yes. We'll...
Frustrated business owner

You (probably) only need one website!

More often than I'd like, I talk to a business owner who it turns out, has more than one website. There are a lot of reasons for this. The most...
Get Subscribers to Read Your Email Newsletter

Email Newsletter Tips

Do you send out an email newsletter? Do you do it frequently? What's your goal with it? Do you have one? Have you thought about it. You should. The reason...
Sherry Shipley Website

Tips for Political Candidate Websites

Tis' the season for politics which means it's time to talk about political candidate websites and the way to do them right and the way to do them wrong! I...
facebook-ppc-management

Facebook PPC Management

Have you ever wanted to run Facebook ads but didn't know where to start? We hear you. Facebook PPC management can be a daunting task. If you've been thinking about...
Google Certified Partner

How Long Does It Take For Google Ads To Work?

Online advertising with Google Ads is one of the fastest ways to get results for your business from brand awareness and website traffic to leads or sales.  But how fast...
how much content do you need?

How much content does your site need?

Content, a necessary but difficult part of the website process. Your website needs it, but how do you get it, who writes it, and how much do you really need?...
Stock Photo

Stock photography on your website

Often we're asked by clients if they should use stock photography or if they should hire a professional photographer for photos for their website. The answer is, it depends. Understanding...