Marketing
Conversion Tracking in WordPress for Small Business Success
A website conversion refers to the desired action that a visitor takes on a website, aligning with the business or website owner's goals. It represents a successful outcome, demonstrating that...
Email Marketing Newsletter Tips for Your Business
An email marketing newsletter is an effective way to engage with your customers and build long-lasting relationships with them. A successful email newsletter can help you increase customer loyalty, generate...
What makes the best real estate website?
Are you a realtor and want to make your website a hot commodity? I have a secret for you. And contrary to popular belief, it's not adding listings. I know...
Your QR Code Questions Answered
There is nothing that has had a better Glow Up in recent years than the QR code. So let's talk about it, what it is, what it is used for,...
GA4 vs UA: Analytics is Changing. Here’s what you need to know.
If you use Google Analytics, you've probably received an email about the sunsetting of Universal Analytics (UA), and the move to Google Analytics 4 (GA4) and you may be wondering...
Is A Facebook Page A Website? No!
A phenomenon I want to address today is the idea of businesses that don't create or get a website and instead just use a Facebook page. (I see this a...
UTM tags: What are they, how and why to use them
You may or may not heard of a UTM tag, but here's the short definition. A UTM tag is a snippet of text you can attach to a URL to...
Maximize your CTAs to get more bang for your buck!
First question: what the heck is a CTA? CTA stands for Call-To-Action, and every website needs one. It is simply a direct prompt on your website for a person to...
How to build an email list, the right way
Have you ever gotten an email and wondered, how did I get on this list? Well, there are lots of ways, some ethical and some not so ethical. And we...
Third-party reviews on your website
I get asked a fair amount if it's okay to use third party reviews on your website. By that, I mean reviews that have been left for your business, not...
Save Time with RSS Feed newsletters
Want to write a newsletter, but don't have the time? I hear you. In fact, business owners often wonder how they can keep up with all the tasks involved in...
IDX Integration for WordPress
If you are a real estate agent or broker, you may be thinking about adding listings to your website. I find that realtors are about 50/50 on whether they want...
Get more organic reach with your Facebook posts
Do you ever notice how when you post to your business Facebook page, sometimes hardly anyone sees your post? There's very little interaction. Guess what? That's not an accident; that's...
Creating a newsletter may not be as easy as you think
We create a lot of websites here, but we also give a lot of advice. One of the questions we get asked a lot is how to start a newsletter....
Six Simple Ways to Market your Business and Promote Online Engagement
We aren't out of the woods when it comes to covid, and lots of businesses are trying to figure out ways to advertise that make sense and don't cost a...
How to integrate MailChimp into your WordPress site
There's no "one" or "right" way to integrate MailChimp into your website, so I'm going to give you a lot of options. Some simpler than others. So let's start with...
Don’t skimp on your about page
The other day I was looking around at some other web design company blogs. Not to be creepy, but I like to see what other people are writing about on...
How to get your website found today and tomorrow
Everyone wants their website to get visitors. But not everyone knows how to make that happen. It's probably the most frequent question I get asked. How do I drive traffic...
Understanding your target audience
One of the first questions I ask new clients when we work together is who their target audience is. Here are a few examples of answers I get: EveryoneRegular PeopleGeneral...
