Marketing
Web Design Flaws Sabotaging Your Ads ROI
Don't let your clicks go to waste! You've meticulously crafted compelling ad copy, targeted the right audience, and even snagged a decent click-through rate. But something's not quite right. Conversions...
How to Advertise on Google Ads to Grow your Brick-and-Mortar Businesses
You have a website for your business and are eagerly awaiting for customers to not only find your website but to visit your business and purchase your products or sign...
How to get more newsletter subscribers
Back in the early days of blogging, there were a lot of bloggers writing such good content that I'd sign up to get email updates so I wouldn't miss a...
Make the most of your Google Business Profile
If you have a business, you need to have a Google Business Profile. What is it? Google Business Profile is a free tool that helps local businesses manage their online...
Conversion Tracking in WordPress for Small Business Success
A website conversion refers to the desired action that a visitor takes on a website, aligning with the business or website owner's goals. It represents a successful outcome, demonstrating that...
Email Marketing Newsletter Tips for Your Business
An email marketing newsletter is an effective way to engage with your customers and build long-lasting relationships with them. A successful email newsletter can help you increase customer loyalty, generate...
What makes the best real estate website?
Are you a realtor and want to make your website a hot commodity? I have a secret for you. And contrary to popular belief, it's not adding listings. I know...
Your QR Code Questions Answered
There is nothing that has had a better Glow Up in recent years than the QR code. So let's talk about it, what it is, what it is used for,...
GA4 vs UA: Analytics is Changing. Here’s what you need to know.
If you use Google Analytics, you've probably received an email about the sunsetting of Universal Analytics (UA), and the move to Google Analytics 4 (GA4) and you may be wondering...
Is A Facebook Page A Website? No!
A phenomenon I want to address today is the idea of businesses that don't create or get a website and instead just use a Facebook page. (I see this a...
UTM tags: What are they, how and why to use them
You may or may not heard of a UTM tag, but here's the short definition. A UTM tag is a snippet of text you can attach to a URL to...
CTA Strategy: Maximize your CTAs to get more bang for your buck!
First question: what the heck is a CTA and a why do I need a CTA strategy? CTA stands for Call-To-Action, and every website needs one. It is simply a...
How to build an email list, the right way
Have you ever gotten an email and wondered, how did I get on this list? Well, there are lots of ways, some ethical and some not so ethical. And we...
Third-party reviews on your website
I get asked a fair amount if it's okay to use third party reviews on your website. By that, I mean reviews that have been left for your business, not...
Save Time with RSS Feed newsletters
Want to write a newsletter, but don't have the time? I hear you. In fact, business owners often wonder how they can keep up with all the tasks involved in...
IDX Integration for WordPress
If you are a real estate agent or broker, you may be thinking about adding listings to your website. I find that realtors are about 50/50 on whether they want...
Get more organic reach with your Facebook posts
Do you ever notice how when you post to your business Facebook page, sometimes hardly anyone sees your post? There's very little interaction. Guess what? That's not an accident; that's...
Creating a newsletter may not be as easy as you think
We create a lot of websites here, but we also give a lot of advice. One of the questions we get asked a lot is how to start a newsletter....
Six Simple Ways to Market your Business and Promote Online Engagement
We aren't out of the woods when it comes to covid, and lots of businesses are trying to figure out ways to advertise that make sense and don't cost a...
