Marketing

QR Code Example

Your QR Code Questions Answered

There is nothing that has had a better Glow Up in recent years than the QR code. So let's talk about it, what it is, what it is used for,...
ga4 vs ua

GA4 vs UA: Analytics is Changing. Here’s what you need to know.

If you use Google Analytics, you've probably received an email about the sunsetting of Universal Analytics (UA), and the move to Google Analytics 4 (GA4) and you may be wondering...
facebook

A Facebook Page is not a Website

A phenomenon I want to address today is the idea of businesses that don't create or get a website and instead just use a Facebook page. (I see this a...
UTM Tags

UTM tags: What are they, how and why to use them

You may or may not heard of a UTM tag, but here's the short definition. A UTM tag is a snippet of text you can attach to a URL to...
Bullhorn

Maximize your CTAs to get more bang for your buck!

First question: what the heck is a CTA? CTA stands for Call-To-Action, and every website needs one. It is simply a direct prompt on your website for a person to...
email marketing concept, person reading e-mail on smartphone, receive new message

How to build an email list, the right way

Have you ever gotten an email and wondered, how did I get on this list? Well, there are lots of ways, some ethical and some not so ethical. And we...
Online Reviews

Third-party reviews on your website

I get asked a fair amount if it's okay to use third party reviews on your website. By that, I mean reviews that have been left for your business, not...
RSS to Email

Save Time with RSS Feed newsletters

Want to write a newsletter, but don't have the time? I hear you. In fact, business owners often wonder how they can keep up with all the tasks involved in...
Home Listing Photo like you'd see when using IDX integration

IDX Integration for WordPress

If you are a real estate agent or broker, you may be thinking about adding listings to your website. I find that realtors are about 50/50 on whether they want...
Facebook reach

Get more organic reach with your Facebook posts

Do you ever notice how when you post to your business Facebook page, sometimes hardly anyone sees your post? There's very little interaction. Guess what? That's not an accident; that's...
Sending newsletter

Creating a newsletter may not be as easy as you think

We create a lot of websites here, but we also give a lot of advice. One of the questions we get asked a lot is how to start a newsletter....
Testimonial on Instagram

Six Simple Ways to Market your Business and Promote Online Engagement

We aren't out of the woods when it comes to covid, and lots of businesses are trying to figure out ways to advertise that make sense and don't cost a...
Mailchimp

How to integrate MailChimp into your WordPress site

There's no "one" or "right" way to integrate MailChimp into your website, so I'm going to give you a lot of options. Some simpler than others. So let's start with...
Sumy Sisters About

Don’t skimp on your about page

The other day I was looking around at some other web design company blogs. Not to be creepy, but I like to see what other people are writing about on...
Green traffic light

How to get your website found today and tomorrow

Everyone wants their website to get visitors. But not everyone knows how to make that happen. It's probably the most frequent question I get asked. How do I drive traffic...
Target Audience

Understanding your target audience

One of the first questions I ask new clients when we work together is who their target audience is. Here are a few examples of answers I get: EveryoneRegular PeopleGeneral...

Types of video to use to increase business exposure during the Covid-19 crisis

The pandemic is requiring an adjustment for almost all businesses, large and small. Many of us are working remotely, and will continue to for a while, so communicating with our...
Online Reviews

How to set up a simple review request page on your website

I've said it before and I'll say it again. Reviews matter. In particular, third party reviews matter. That's not to say testimonials on your website aren't great - they are....
Creating Better Content

Creating better content for your website

Did you know there are over 1,772,491,063 websites in the world? That’s a lot of websites and if you want your website to stand out it's going to take a...
Online Ad Campaigns

Advertising Tips During COVID-19

Every business has been impacted and has to adapt in some way because of COVID-19.  When advertising, it is crucial to make sure these ads reflect the changes your business...
lead_generation-8

Impacting Lead Generation

Figuring out how to generate prospective customers who have a bona fide need or want for your products or services isn’t always easy and there are a lot of lead...