SEO
Creating effective meta titles and meta descriptions
What is a meta title? A meta title for a website, also known as a title tag, is a concise and strategically crafted HTML element that serves as the official...
How to Optimize for Local Search
If you run a business that serves people in a specific geographic area, then today's post is for you. I write a lot about SEO (Search Engine Optimization) and how...
Get your website found on Google faster with these simple steps
If you are launching a brand new website, today's post is for you. There's a common misconception that just because you launch a website, people are going to be able...
An SEO cheatsheet for optimizing a single blog post
One of the most commonly asked questions I get asked is about Search Engine Optimization (SEO), and the main thing I always try to get across is that SEO can't...
Want to do SEO but not sure where to start? Start here.
On a daily basis, I get asked questions about SEO, also known as search engine optimization. What is it? It's the process of making sure that your site can be...
The Trouble with Automated Data Reporting
Longtime followers of this blog will know that I am a big fan of automation and a big fan of data, so you'd think that a automated data reporting would...
UTM tags: What are they, how and why to use them
You may or may not heard of a UTM tag, but here's the short definition. A UTM tag is a snippet of text you can attach to a URL to...
A Guide to Google Search Console: Part 3
Welcome back to part three in my series about Google Search Console. Feel free to go back and review part 1 and part 2 in the series. Both of the...
A Guide to Google Search Console: Part 2
Thanks for coming back to read part 2. There's a lot of data to understand in search console. And let's be honest here, I probably don't understand all of it....
A Guide to Google Search Console: Part 1
If you don't know what Google Search Console is, or what it's for, then today's post is for you. Don't feel bad, a lot of people don't know, or don't...
Optimize your services page for better conversions
If you are a service-based business, offering in-person or on-site services to your customers and clients, then today's post is for you. There are some big mistakes people make when...
What you need to know about Core Web Vitals
You might be seeing a lot about Google's Core Web Vitals and wondering it is and how your website stacks up. It's a hot topic in SEO right now, because...
How links help your SEO
If you've heard that links are important for search engine optimization, you've heard right. And while many things change in SEO, this one isn't going anywhere. Links are important, both...
Optimizing your category page for SEO
If you're new to starting a website, you may not truly understand how categories work on your site and may be missing an opportunity to rank more pages on your...
SEO Basics: What you need to know to get started
If you've been wondering where I've been lately and why there haven't been new posts, don't worry, nothing is wrong. :) I have just been very busy and blogging has...
Long-tail Keyword Basics
If you've been thinking about SEO, you've probably started thinking about keywords. Often times, website owners start coming up with keywords and their list includes generic, single-word options. For example,...
How to find the best keywords for your business
One of the main tasks when it comes to SEO is finding the best keywords for your business. But how do you go about that? Most business owners I talk...
SEO doesn’t stop for COVID-19
Everything is chaos right now, and understandably, we're all worried about a lot of things that aren't related to our search engine standings. We're all worried about our health, our...
What is a featured snippet and can you get one?
Have you ever heard the term "featured snippet" and wondered what it is? A featured snippet, also known as 'position zero' or 'answer box' is just a selected search result...
