Social Media
Struggling to navigate the ever-changing world of social media for your business? Then you’ve come to the right place! Our blog is your one-stop shop for all things social media marketing. We provide actionable tips, tricks, and insights to help you crush your social media goals.
Whether you’re a seasoned pro or just starting out, we have something for everyone. We cover everything from choosing the right platforms to creating engaging content to analyzing your success.

Increase engagement on Facebook posts
If you are a business owner or someone who has a Facebook business page, this post is for you. And it starts with a bit of bad news. First, if...

Using Social Media for Political Campaigns
Last week I wrote solely about political campaign websites and things you can go to enhance your campaign's online presence. I have more ideas, so I am going to continue...

Why and How to use Social Media Automation Platforms
Social media automation refers to the practice of using specialized tools and software to streamline and optimize repetitive tasks associated with managing social media accounts. These tasks can include: Scheduling...

Creating a social media content calendar
If your business is only doing social media when you remember to pick up your phone or having a few extra minutes, then you probably aren't maximizing social media to...

2024 Social Media for Business Cheatsheet
You've got questions about social media, and I have answers. If one of your New Year's Resolutions is to increase your social media presence for your business, I have a...

Tapping into Neighborhood Connections: How Businesses Can Leverage NextDoor
Nextdoor is a hyper-local social network specifically designed for private online communities within neighborhoods. Launched in 2011, it allows verified residents within the same geographical area to connect, share information,...

DIY Social Media Landing Page
If you use Instagram, you've probably seen posts that end in "Link in the bio." That's because Instagram doesn't allow links in the body of the your posts. And sometimes,...

20 Holiday Social Media Post Ideas for Small Businesses
Are you neglecting your business social media accounts? I know, it can get tiring and hard to come up with new ideas for what to post to your various social...

How can TikTok help your business?
Are you on TikTok yet? If not, you might consider using it for your business, and I have some ideas and examples for you. First, a little about TikTok. The...

Facebook should not be your website
I was out for a jog the other day and as it's October, nearing election time, I encountered a number of signs for candidates running for local office. One of...

Tips for using Social Media to promote your business
In today's digital age, social media has become a powerful tool for businesses to connect with their customers, promote their products or services, and build brand awareness. With over 4.26...

Integrating social media into your site
If you have a website, there's a good chance you also have social media. And you might be wondering if you should include social media into your site in some...

Is A Facebook Page A Website? No!
A phenomenon I want to address today is the idea of businesses that don't create or get a website and instead just use a Facebook page. (I see this a...

Invisible but important campaign website necessities
Tis the season for politics. Election day is right around the corner, so I've been checking out a lot of candidate websites, and have even made a few myself. Does...

Managing and Moderating Facebook Groups
It used to be that a business on Facebook had a simple page to represent their business. A page is simply a place for your business to exist on Facebook....

Securing Your Social Media Accounts
Nobody ever thinks it will happen to them. But it's happened to many people, and I don't want it to happen to you. I'm talking about social media account hacking...

Get more organic reach with your Facebook posts
Do you ever notice how when you post to your business Facebook page, sometimes hardly anyone sees your post? There's very little interaction. Guess what? That's not an accident; that's...

Having a business Facebook page vs group
Being on social media these days is almost required for businesses, but now it's not just whether you should be on Facebook or Twitter or Instagram, but it's what kind...

Make your website look great when shared on social media
Have you thought about what it looks like when your website gets shared on social media? No? If not, now is the time to start thinking about it. What do...

Facebook Messenger on your website
I'm an admin on a lot of different Facebook pages. One thing I've noticed over the last year is that more and more people are contacting businesses via Facebook messenger....