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This weekend I had the opportunity to attend the first ever WordCamp US. WordCamps are gatherings of WordPress users, designers, developers, and fans who get together to share and learn from each other. They are generally geographically based all over for people to find one in their area and are designed to be super inexpensive. Normally…
If used effectively, color is a powerful tool in design. Color can do many things, it can set a mood, add excitement or highlight areas of a design that need attention. Using a variety of shades and tones of one color from the color wheel will add even more impact. Using these types of colors in…
Tomorrow I hit the road for WordCamp US and I’m super excited. It’ll be my fifth WordCamp, but my first US one. It’s a big one, so I don’t really know how it’ll be different from the others I’ve attended, but I expect I will walk away with some new knowledge and new friends, and that’s…
We have seen it happen with our customers and Sumy Designs is living proof, if you blog regularly your website will escalate within the ranks of Google. If you are faithful, you will eventually find your way to that ever-coveted first page of a keyword search. It won’t happen over night, but blogging works and…
If you are thinking of getting a website, one of the questions you’ll face is about web hosting. What is it? Why do you need it? And where do you get it? Let’s answer these questions. First, what is web hosting? Web hosting is, in it’s most simple form, the storage space for you website.…
What is referrer spam? When you are looking at your Google Analytics and you see a bunch of referrals from places like “buttons-for-your-website.com” and “success-seo.com” or my new favorite “copyrightclaims.org”, what you are seeing is referrer spam. (No, nobody is filing copyright claims against you.) These are not legitimate people visiting your website. It’s basically…
1) You’ll reach a larger audience Multi-language websites are fantastic marketing tools. Being able to communicate to larger audiences will increase traffic and build relationships with new audiences. This is especially true if you have an e-commerce store, the more consumers you can reach, the more products you can potentially sell. 2) Because your competitors probably don’t…
There is no doubt that your website is the largest advertising vehicle for your audience. If you feel your website is in need of little pizzaz to spice things up, here are three easy ways you can create some online appeal without having to build an entire new site. Add a video This concept is…
1) Use mixed fonts such as a brush font and a serif font to create motion. 2) Mix bright colors to create vibrant impact in a photo. 3) Use handwritten fonts to create a feeling of innocence 4) Outline hard to read fonts with a contrasting color 5) Use bold fonts that stand out against texture
You have a great site, you are ready to go. You are starting to advertise, blog, and hopefully your site starts to bring you in new business. But have you considered what happens if your site gets hacked? “I’ll deal with that when it happens. It probably won’t happen to me.” Don’t make this mistake.…
Relaxed users spend more time browsing Good use of color and plenty of whitespace provide a better user experience. The three-color rule is always a good one to follow. But if you really want to go bold and have tons of color, make sure you have plenty of white space on your site. Not only…
Let’s talk about SEO. What is SEO? It stands for Search Engine Optimization. And it’s a pretty hot topic with lots of opinions, and lots of professional in the marketplace. How do you know who to choose? How do you know who to trust? How do you know if it’s working? Is it really worth doing? SEO…
1) Write searchable posts This means you will need to know a little about search engine optimization, or SEO. You can search Google about blog SEO, and find tons of information. But if you want help, there are many WordPress plugins about there than assist you. Yoast is one we like here at Sumy Designs.…
It’s a crazy world out there, and people have lots of choices when it comes to pretty much everything. So how do you make yourself stand out of the crowd when people are researching vendors online? CREDIBILITY Your website needs to establish credibility. It needs to build trust. It needs to show people that you…
If you talk to enough writers, you will know that headlines are what sell your article. You could have written the best piece of your life, but know one will know how amazing it is if your headline makes them snore. Your headline creates the first impression of your article and needs to intrigue the…
I frequently get questions from people about hashtags. What are they? Why do people use them? Should I be using them? So let’s answer a few of these and talk about how you can use them, and when you should. What are hashtags? A hashtag is simply a word or phrase preceded by a hash or…