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How to use Genesis ENews Extended for your MailChimp E-Mail List

Note: This post was written in 2015, and I’ve written an update for it here. If you’re like me, you want a good opt-in on your site. What’s an opt-in? An opt-in is that little box that allows people to subscribe (or “opt-in”) to your newsletter, emails, etc. You can use a variety of different…

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An SSL Certificate does not secure your site!

Say WHAT? You read that right. An SSL Certificate does not secure your site. This is a common misconception that needs to be cleared up. What is an SSL certificate? SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the…

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Have you made your website mobile-friendly yet? If not, it’s time.

Actually, Mobilegeddon, as we liked to call it, happened this past April. April 21st to be exact. That was the date that Google said they would start including mobile-friendliness as a factor in their search rankings. We’ve been in business for nine years, so there are plenty of sites in our portfolio that are not…

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How to set up an online booking system with WordPress

More and more, clients are coming to me wanting to offer online booking. This is going to be become a higher demand item on the wish list, simply because more people are looking to easily schedule appointments online as we become busier and busier. I know I really enjoy being able to schedule an appointment…

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You CAN embed videos responsively!

These days, all sites need to be responsive. A large percentage of visitors to websites now are coming on mobile devices or tablets, and we have to accommodate for them. This isn’t going to go away… if anything, more and more people will accessing the web via devices. I’ll admit I may have been a…

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Ten Tips to get more followers on Twitter

I love Twitter. It’s a great place to meet people, engage with your customers, friends, and colleagues. And it’s fun! I spend a lot of time there. But I get asked a lot how to get more followers and how to use Twitter for business. So I do have a few tips. First, though, you need…

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Four tips to help edit copy

Verbalize your copy When you are all done writing, and the copy is on the page, take a few minutes and the read your words out loud to yourself. If the copy doesn’t flow or sound natural, rewrite it so it doesn’t sound mechanical. You might need to do this several times, but at least in…

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What to do after your WordPress site has been hacked.

So often, I get emails from people that look like this: “HELP! MY SITE HAS BEEN HACKED! WHAT DO I DO?” WordPress is the top content management system on the web right now, with 24% of websites using it. That’s huge. But that also makes it a target, which means it’s really important to secure…

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WordCamp Columbus Wrap Up

This weekend I had the opportunity to attend WordCamp Columbus. This isn’t one I had scheduled or planned to attend, but the stars aligned with my home life and left me alone for a weekend, and Columbus isn’t that far of a drive for me. So I bought a ticket and drove out. I’ve said…

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Define your audience

You need to define your target audience so you can design for your target audience Your most important visual marketing tool is your website. Many visitors will stumble upon your site by chance and you only get one chance to make a good impression. If your site isn’t designed for your specific audience then you…

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My favorite Serif fonts

A serif font is a font that has a tiny line attached to the end of a stroke of a letter. Here is a list of my favorite serif fonts. Serif fonts work well for print and when used correctly, can work equally well for web designs. Try using one or more of these fonts in your…

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It’s okay if you don’t know it all the first day

If you are a perfectionist like I am, you probably get frustrated when you can’t get things figured out right away. One of the reasons we chose WordPress as our specialty, after trying out many content management systems many years ago, was because it was so easy to use. Not just easy for US to…

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Converting readers to subscribers

If you want something, you have to give something in return. That’s the way the world works. But so often, I see websites with newsletter or blog subscription sign up boxes, but with nothing to offer in return! I know, I know, you are writing great content. (You are writing content right? Great, relevant content?) But…

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Stop uploading huge images to your site

It’s 2015. Our phones take fabulous images. In fact, I went on a big vacation this summer and didn’t even take a big camera… purely got by on photos from my phone. But one thing about getting great photos is that they originate at a huge size. A standard photo taken on my iPhone is…

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Great Plugins to go with the Genesis Framework

We love Genesis here. For the last year, nearly every site we’ve developed has been using the Genesis Framework. What is Genesis? We call it a framework, but really it’s a very powerful, customizable theme. When used in conjunction with a child theme, you’ve got a great system where you can edit/customize as much as…

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Is SEO a scam?

First, let me answer the question of what is SEO. SEO (search engine optimization) is the process of making changes on your website that will increase it’s visibility in the search engines. Some of those changes include on-page optimization, where we optimize each page for specific keywords. Other tactics include creating submitting and verifying your…

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