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This weekend I had the opportunity to attend WordCamp Columbus. This isn’t one I had scheduled or planned to attend, but the stars aligned with my home life and left me alone for a weekend, and Columbus isn’t that far of a drive for me. So I bought a ticket and drove out. I’ve said…
You need to define your target audience so you can design for your target audience Your most important visual marketing tool is your website. Many visitors will stumble upon your site by chance and you only get one chance to make a good impression. If your site isn’t designed for your specific audience then you…
A serif font is a font that has a tiny line attached to the end of a stroke of a letter. Here is a list of my favorite serif fonts. Serif fonts work well for print and when used correctly, can work equally well for web designs. Try using one or more of these fonts in your…
If you are a perfectionist like I am, you probably get frustrated when you can’t get things figured out right away. One of the reasons we chose WordPress as our specialty, after trying out many content management systems many years ago, was because it was so easy to use. Not just easy for US to…
If you want something, you have to give something in return. That’s the way the world works. But so often, I see websites with newsletter or blog subscription sign up boxes, but with nothing to offer in return! I know, I know, you are writing great content. (You are writing content right? Great, relevant content?) But…
It’s 2015. Our phones take fabulous images. In fact, I went on a big vacation this summer and didn’t even take a big camera… purely got by on photos from my phone. But one thing about getting great photos is that they originate at a huge size. A standard photo taken on my iPhone is…
We love Genesis here. For the last year, nearly every site we’ve developed has been using the Genesis Framework. What is Genesis? We call it a framework, but really it’s a very powerful, customizable theme. When used in conjunction with a child theme, you’ve got a great system where you can edit/customize as much as…
First, let me answer the question of what is SEO. SEO (search engine optimization) is the process of making changes on your website that will increase it’s visibility in the search engines. Some of those changes include on-page optimization, where we optimize each page for specific keywords. Other tactics include creating submitting and verifying your…
Email Newsletter Having a space on your blog to collect emails for newsletters and announcements is a great way to let your community know when a post is complete, or a weeks worth of posts are complete. You can share as much or as little information as you like and ask your fanbase to share…
One thing that any of my clients will tell you is that I’m fast. In fact, during a meeting recently, I made a comment about being fast at getting things done, and the client said, “Yeah, we know, that’s why we don’t mind your rate!” Send me stuff, and I tend to do it, I…
Can I tell you a secret? There’s a wrong way and a right way to insert a photo into a post. You may be doing it wrong! I know what you may be thinking… I uploaded the photo, I hit insert, it shows up on the page. I’m done! But not so fast…. There are…
Facebook and Twitter dominate the social media market. More than half of the adult population uses social media networks and Facebook, by far, continues to lead the market with Twitter coming in second. So how do you know which one is best for your social media marketing purposes? Here are some stats about Facebook and Twitter to…
The more you blog the more you’ll find to blog about When I first started blogging it was a chore to just find a topic to blog about. But now I can say that the more I blog the easier it is to come up with topics to create posts. Writing five days a week or…
One of the things I love about the Genesis Framework is that you can make it do anything. ANYTHING! The more Genesis sites I do, the more I am delighted with what I can make it do. Ever wanted to add a banner below or above your header? Add a disclaimer to the footer? Add a…
Yesterday, Matt Mullenweg, Automattic CEO and WordPress founder, announced that they would be purchasing WooCommerce. If you offer retail sales on WordPress, there’s a good chance you’re using WooCommerce already. If you have a WordPress site and are planning to add retail sales, there’s a strong chance a developer will recommend WooCommerce. First, what is…
1) Are you attracting the right clients? If your customers are astounded at your rates and expect them to be lower, then you should take this as a sign that your brand isn’t up to par with your services. Don’t let the look of your logo and/or website pull you down, if it is time for…