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It’s a crazy world out there, and people have lots of choices when it comes to pretty much everything. So how do you make yourself stand out of the crowd when people are researching vendors online? CREDIBILITY Your website needs to establish credibility. It needs to build trust. It needs to show people that you…
If you talk to enough writers, you will know that headlines are what sell your article. You could have written the best piece of your life, but know one will know how amazing it is if your headline makes them snore. Your headline creates the first impression of your article and needs to intrigue the…
I frequently get questions from people about hashtags. What are they? Why do people use them? Should I be using them? So let’s answer a few of these and talk about how you can use them, and when you should. What are hashtags? A hashtag is simply a word or phrase preceded by a hash or…
We get a lot of inquiries from service providers who need websites for their businesses, from dog groomers to contractors, and one of the first things I always ask is, “Do you want your clients to be able to schedule appointments online?” Surprisingly, the most common answer I get is NO. There are a lot of…
If you are new to the website world, maybe just launching your own site or sites, you might have asked yourself this question: Why should I hire someone to create a design for me when I can find thousands of free WordPress themes on Google? There are a number of good reasons, but the main…
YOU. Yes. You need a photo of yourself on your website. NEED. And not a cartoon. Not a drawing. Not an avatar. A real photo, that shows your face. If you are in the business of providing services to customers, then you need to go get that photo taken and put it on your website.…
Just like with all technology, websites need updated on a regular basis. If you aren’t sure if your site needs a redesign or not, take a look at the questions below. If you answer yes to any of these questions, it is time to redesign. Is your site responsive? Responsiveness indicates that your site works well…
I’ve been seeing a lot of questions about SSL certificates lately, and I wanted to give some answers so you can make an informed decision when it comes to your site. Does my site need an SSL certificate? My standard answer to this is that if your site processes payments on the site, then the…
Feature your services in a series of posts Take advantage of your blog and feature each one of your services in a separate blog post. Write about what makes your services better than your competitors. Find the most innovative words and clever ways that can bring those services to light and will catch the attention of…
Everyone tells you that your site should have a blog. You need a blog for your business. But what do you write about? What makes it successful? How do you manage it? There are many aspects to consider, and we have a list here to help you develop your blog, maintain it, and have it…
What is copyright? Copyright is a legal right created by the law of a country that grants the creator of an original work exclusive rights for its use and distribution. What does that mean? Basically put, once you publish original content or images, and I’m specifically talking about online publishing, once you publish to the Internet,…
Everyone has their own way or doing things. Everyone has their own direction they like to go. If four people ask for directions to the same location, and get four different answers, is one direction better than the other if they all get to their destination safely and in a reasonable amount of time? There…
You’ll see this thread come up in the developer forums, or when looking for someone to make you a website. But how do you answer it? What does make a good web developer? Some might say it’s their knowledge of code. How well they can write javascript or PHP. Some may say it’s how much…
I used to be kind of stupid. For each and every client I would start with a fresh WordPress install, then I’d install my theme, and then, one by one, install each plugin I needed. Then I would configure WordPress, my theme, and each plugin. I never felt like this was a bad plan. And…
If you use Genesis, then there’s a good chance that you are also using Genesis Simple Edits. This a great little plugin that allows you to easily change your byline, post meta, and footer area on any Genesis theme. Simply pop in the plugin, activate, and you’ll have lots of options. You can put your…
Eye-tracking has been studied since the 1800s, when Louis Émile Javal observed that our eyes do not make a make a fluid transition across words as we read, but instead a series of brief halts, called fixations, or saccade. This discovery has prompted numerous studies through the years for important fields of work – including helping those…