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Eye-tracking has been studied since the 1800s, when Louis Émile Javal observed that our eyes do not make a make a fluid transition across words as we read, but instead a series of brief halts, called fixations, or saccade. This discovery has prompted numerous studies through the years for important fields of work – including helping those…
You may have heard about accessibility lately in regard to web design and development. And you may be wondering what the big deal is. What does it even mean? Accessibility, in regard to websites, means that anyone can use your website, regardless of any disability they may have. You can make the most awesome website…
In today’s digital age, where first impressions are often formed within seconds, the visual appeal of your website plays a pivotal role in capturing the attention of your audience. One key element in creating an aesthetically pleasing and professional website is the use of high-quality stock photography. However, with the plethora of options available, choosing…
Have you gotten an inquiry that looks like this: Hello I am James Tobby and i am hearing impaired i need to know if you can handle website design for a new company and i also need to know if you accept credit cards as form of payment ? I have been getting these with…
Color plays a vital role in the identity and branding your website and company. The colors we choose can make us feel happy or sad or calm or excited. Greens, blues and purples are colors that make us feel safe and colors that represents growth, fertility and abundance. The colors of this Parisian sunset utilize these three colors…
Your bounce rate is the percentage of visitors to your site that land on one page, then leave without looking at any other pages. So they “bounce” off the page, without clicking to any other pages. That’s all it is. Why is bounce rate important to know? If someone bounces from your site, then that’s…
What’s a conversion? A conversion is when someone comes to your website and then completes the desired thing that you want them to do, in a measurable way. For example, for us, a conversion is when someone fills out our “Request a Quote” form or they call us. They come to our site, learn about…
When it’s time to get a new website, the first thing people do is look at other websites to see what kind of things they would like on their website. You might look around at your competitors, random websites, and just see things you like, and make a list of the things you like. Next,…
I can’t tell you how many times I’ve had this conversation. Someone comes to me with their website needs, and I ask them this question: “When a user lands on your site, what do you want them to do?” And they will inevitably respond with one of these answers: I want them to see my…
As any dedicated blogger knows, your blog will evolve over time. Your strengths, interests and priorities also evolve until your blog has a very distinct voice. Many new bloggers are afraid to move forward because they have trouble finding their voice. If you are one of those bloggers, here a few tips to help guide you in the right…
I get this question a lot, so I thought I’d do an obligatory domain name FAQ. What is a domain name? A domain name, like sumydesigns.com, is like the street address for your house. It tells people where to look for your online presence. What should mine be? That depends on a lot of factors,…
Note: This post was written in 2015, and I’ve written an update for it here. If you’re like me, you want a good opt-in on your site. What’s an opt-in? An opt-in is that little box that allows people to subscribe (or “opt-in”) to your newsletter, emails, etc. You can use a variety of different…
Say WHAT? You read that right. An SSL Certificate does not secure your site. This is a common misconception that needs to be cleared up. What is an SSL certificate? SSL Certificates are small data files that digitally bind a cryptographic key to an organization’s details. When installed on a web server, it activates the…
Actually, Mobilegeddon, as we liked to call it, happened this past April. April 21st to be exact. That was the date that Google said they would start including mobile-friendliness as a factor in their search rankings. We’ve been in business for nine years, so there are plenty of sites in our portfolio that are not…
More and more, clients are coming to me wanting to offer online booking. This is going to be become a higher demand item on the wish list, simply because more people are looking to easily schedule appointments online as we become busier and busier. I know I really enjoy being able to schedule an appointment…
These days, all sites need to be responsive. A large percentage of visitors to websites now are coming on mobile devices or tablets, and we have to accommodate for them. This isn’t going to go away… if anything, more and more people will accessing the web via devices. I’ll admit I may have been a…