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If you are running a targeted ad or social media campaign, having a landing page can be really useful. So first, what is a landing page? A landing page is just a single page with a sole purpose. It’s typically not linked within the navigation, and usually doesn’t have navigation on it at all. It’s…
Everyone knows I’m the hugest of huge fans of Beaver Builder. I don’t even work for them, but I sing their praises regularly. This plugin adds so much functionality and allows me to do a lot in a fraction of the time. So the guys at Beaver Builder came up with a new product called Beaver…
There may come a time when you have to remove content on your site, change content, or rewrite old content as new. In these cases, you may find yourself needing to do some redirection, and I’m here to help you figure it out all out. What is redirection? In website terms, it’s when you direct…
If you are landing here, you may be in the market for someone to develop a website for you. Maybe you’re launching a new book, starting a new business, or just want to write a blog. Those are great reasons to have a website! But, how do you know how to choose someone to set…
Getting websites that convert can take a lot of trial and error and one of the best ways to figure out what appeals to your target demographic is through A/B testing. What is A/B testing? A/B testing is when you offer your site users the same page/content with slight variations, to see if one performs…
I spent this weekend in Kent, Ohio at WordCamp Kent, where I was given the opportunity to speak on business growth. This was the perfect venue to me to tell our story since it really began at WordCamp Las Vegas 2013. Our business started in March of 2006, bur our real story started in December…
This is an update to an older post from 2015, found here. That post has started to get a lot of questions, and I thought I’d write an update since not all those instructions are still accurate. In the original post, I wrote that I liked Genesis E-News extended as my preferred newsletter sign up.…
I was talking to a potential client recently, and giving him my feedback on his current website. I said, “Well, you don’t have a clear call-to-action. What do you want your user to do? Do you want them to call you? Then you should say that.” Potential client, “Don’t you think they already know that?”…
I actually get this question a lot. When you spend all day everyday in WordPress, you sometimes forget that a task you think is super easy can be scary and daunting to someone with less experience. You add a new page to your website, but then it doesn’t show up in the menu and you…
Are you backing up your site? If your answer is “I don’t know” or “I think so” then you need to keep reading. You should be backing up your own website. You should be doing it frequently, and you should know where your backups are stored. I hear these arguments from people about their backups:…
When we’re talking about the Internet, most people know that your domain name is your online address, also known as your URL or your .com. Our site is sumydesigns.com, for instance. That is known as the root domain. But what some people don’t know is that you can partition your domain off using subdomains. What does…
When we first started this business, over 11.5 years ago, we built all our websites with HTML and CSS. If you look really hard, you can probably still find some of those websites online. However, along the way we discovered WordPress and since then, have completely switched to offer only WordPress sites. If you’ve had…
It boils down to asking yourself the following questions. Did I set up my campaign right? Setting up a campaign seems easy enough, but to get the best ROI you need to do some research. Understanding the types of ads and ad formats is a good start. Adwords – google search and display networks, Facebook,…
Many people don’t see the value in having a great website, and think they can easily put together one using some of the build it yourself tools available. Then when they don’t see much return on their work, they feel justified for not spending money on a professional. I’ve always told people that a bad…
Working from home is fantastic and Sumy Designs has successfully operated from our home offices for over 11 years. But while working from home has its benefits, like not having to deal with rush hour traffic and a flexible schedule, it also has its challenges. Amy and I have blogged about working from home over…
These days, almost every website has an e-newsletter signup on it, but how do you get people to enter their email address? It’s going to take more than just putting an email box with the word ‘subscribe’ next to it! Make it clear you are offering value: Why should someone subscribe? What will THEY get if…