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Let’s Talk about Landing Pages

First, what is a landing page? A landing page is a specific page about a topic or subject on your website that you want to direct website traffic to for one specific reason. Why might you need a landing page? I’m glad you asked. There are many times when you might need one. Here are…

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You should have a FAQ page on your website.

When I have a question about anything, the first thing I do is open up Google. I’m not alone. But do you remember a time before the Internet, where you would sit and wonder about these questions, without a quick and easy way to find an answer? How a question might be something you have…

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WordCamp DFW 2016 Presentation

I had the opportunity to present for WordCamp DFW, at the University of Texas, Arlington, in September and the video of the presentation is now up on WordCamp TV. Even though I was recovering from a pretty bad cold (which felt like the plague), presenting was a lot of fun and I had a great time.…

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An brief introduction to variable fonts

In September, I read news introducing variable fonts and I was excited about the potential they have in the web design world. Responsive design had mammoth impacts on web design and variable fonts will most likely have the same impact on typography. There is a great deal of work that went into the making of variable fonts,…

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How to add users to your WordPress site – the right way

If you have a WordPress site, at some point, there’s a good chance you’ll need to add a user to it. Why? Maybe you’ve got employees who are going to write blog posts, have hired a new developer to give it a facelift or perform routine maintenance. Whatever the reason, you need to give them…

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Style Guides and Branding Mockups

When a client begins a website with Sumy Designs we start by asking our client a lot of discovery questions. We work with our clients to find out just about as much as we can to get the most information available so we can design a website that our not only our clients will love…

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How to do Digital Downloads

This is coming up more and more so I thought I would do a quick post running down your options if you want to offer digital downloads. I’m going to cover three scenarios here. Offering free digital downloads. Selling digital downloads. Selling both physical products as well as digital downloads. Offering Free Digital Downloads on your…

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No fail font combinations

These days there is no shortage of font choices to use on your website or marketing materials. This is great because the choices are limitless and this is bad for the very same reason. If you are having trouble deciding on a font pairing will create the right atmosphere for your design, here are some…

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DIY Adwords – Great Idea or Disaster in the Making?

“What’s the best place to hide a dead body? Page 2 of Google.” That’s a common SEO joke. Everyone wants to be #1 in Google, but getting there organically is tough. One guaranteed way to get there is through Google Adwords. Google Adwords is an advertising program from Google that allows businesses to display ads…

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What to expect when it comes to SEO

More and more people are coming to us for Search Engine Optimization (SEO) and there’s a reason why. We currently rank organically on page one in Google for 30 different web design related keyword phrases. Many of these even land us the #1 spot. Of course, we earned this by doing a lot of hard…

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Discovering our clients

When we start a website we work with our clients to find out as much as we can to get the most information available so we can create a website that our clients love and that targets their audience. Doing this is often a process of helping the client discover themselves. This isn’t always easy…

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How to get quality direct marketing lists

  Buying direct marketing email lists is always tricky, and often hard to tell if you are dealing with a reputable distributor. Here are some questions you can ask that will help weed out problems and help guide you to a quality list that targets your direct audience: How often do you refresh your email…

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How to make your real estate website work for you

I’ve worked with realtors in buying and selling homes. I have friends and family who are realtors. And I’ve worked on real estate websites. I have some secrets when it comes to your real estate website, and it might surprise you. What makes a real estate website successful? Is it having listings? Is it having…

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Dress-up your website with Google Fonts

There are occasions when normal, boring serifs and san serifs just won’t do because something bolder and more decorative is needed to fit the bill. If you find your blog or website in need of a little sprucing up, then take a look at these Google fonts and see is one is right for you. Google…

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Restaurant Web Design

What does your restaurant website need? I have lots of opinions on restaurant web design. It seems that most restaurants aren’t interested or willing to pay for the cost of having a good website. But the truth is that people do look at restaurant websites, but they do it with a purpose. Restaurant websites are…

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Come see me at WordCamp DFW

WordCamp DFW is this Saturday, September 24th, so if you haven’t already you should get your tickets and get ready to learn. Sumy Designs is primarily a two-person design and development team, and I suspect we aren’t the only WordPress designers out there who operate with less than a handful of employees. We’ve learned a…

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