Business

In the digital era, so much of your business is done online. We have created a huge library of articles that center around every digital aspect of running your business. From setting and achieving online goals to what goes on the about us page of your website, we have lots of great tips and tricks to help you make your business website work for you. Got a question? Just ask. We’re happy to answer your questions and give you direction.

Establishing Credibility

Your Website’s Credibility and Why It Matters

Anyone can make a website. Even if you aren't a professional website developer like me, it wouldn't be too complicated to pay for a DIY service and start posting your...
2022 Website Checklist

Your 2022 Website Checklist

I always advise clients to check their website at least once a year. Realistically, you'd be looking at it more often, but at a minimum, once a year. Many business...
camera and equipment for photography website

Tips for Photographer Websites

We haven't done a ton of photographer websites, but we've done a few. And we've talked to a lot of photographers about websites. Having a great website to showcase your...
Online Reviews

Third-party reviews on your website

I get asked a fair amount if it's okay to use third party reviews on your website. By that, I mean reviews that have been left for your business, not...
Case Studies

Use Case Studies to Increase Conversions

Having case studies on your website can be a really good way to showcase how you can help your customers. Case studies are different than testimonials. A testimonial is simply...
hair stylist website

Making the most of your hair stylist website

Don't miss the mark on your hair stylist website. There are certain things your clients want, and some things they don't care about. And while having a fancy and cutting-edge...
puppies

Creating a successful website for your dog breeding business

I'm not sure how it happened, but we have created many websites for labradoodle breeders over the years. Some that are still active and some that have since retired. But...
doctor websites

What patients want when they visit doctor websites

If you are a doctor or dentist and have a website for your practice, it's super important to make sure that your patients can find the information that they need...
The truth about guest posting

The truth about guest posts

If you have a website, there's a good chance at some point, someone will email you and ask if they can contribute a guest post. If you're like me, you'll...
Referral based business

Do referral based businesses need a website?

I was talking to someone the other day who has a great business, has been doing it for a while and is super busy with work. By all means a...
online ethics

Online Ethics & Social Media: What you need to know

Being online now is more challenging than ever. There are so many different places you can post content. Aside from posting on your website or blog, you can also post...
Frustrated business owner working at getting content on their website.

Getting Content is Important and Often Difficult

Your website needs content. And it needs great content. If you're a business owner, most of the time when someone lands on your website, it's not because they clicked on...
Accept Credit Cards

Accepting Credit Cards online is not as hard as you may think

When someone comes to me with a website that needs e-commerce, one of the first few questions I ask them is, "How would you like to accept payments?" One of...
Website Pyschology

The subtle psychology of a good website

I've heard there are people who think making websites is easy, that it doesn't require a particular strategy or a lot of skills and that you can use a DIY...
Example of what it looks like when you add facebook messenger on website

Facebook Messenger on your website

I'm an admin on a lot of different Facebook pages. One thing I've noticed over the last year is that more and more people are contacting businesses via Facebook messenger....
Webinar Photo of Amy

Webinar: How to Automate Your Business and Double Its Efficiency

If you follow this blog much, you'll know that I sometimes write about automation. Automation is using technology to perform business processes, which can streamline efficiency and increase productivity. For...
preventing spread of covid19 in the workplace

Prevention of COVID-19 in workspaces

We are extremely fortunate at at Sumy Designs to be able to work from home, but we understand that working from home isn’t an option for some of our clients....
Website Accessibility

Accessibility Realities for Websites

Recently I had a client come to me asking about ADA compliance for their website. If you haven't noticed, accessibility is a hot topic in the web design and development...
desktop displaying the homepage of Dope Yogi

Moving your business online during COVID: A case study

I'd like to introduce you to my friends at Dope Yogi. Dope Yogi started as a yoga blog by two yoga teachers who wanted to share their love of yoga...
Swimming getting life preserver

A few strategies to help your business survive the recession

This global pandemic is overwhelming and, as small business owners, we understand the importance of protecting your business during this economic recession. This is scary and worrisome time for everyone...
lead_generation-8

Impacting Lead Generation

Figuring out how to generate prospective customers who have a bona fide need or want for your products or services isn’t always easy and there are a lot of lead...