Business

In the digital era, so much of your business is done online. We have created a huge library of articles that center around every digital aspect of running your business. From setting and achieving online goals to what goes on the about us page of your website, we have lots of great tips and tricks to help you make your business website work for you. Got a question? Just ask. We’re happy to answer your questions and give you direction.

AB Testing for WordPress

How to set up A/B Testing in WordPress

A/B testing, also known as split testing, is a method of comparing two versions of a website (or ads, email newsletters, etc) to determine which one performs better. It is...
Call to Action: Kitty with a Bullhorn

Call-to-Action (CTA) Strategies for Higher Conversion Rates

A Call to Action (CTA) is a prompt or directive that encourages an individual to take a specific action. CTAs are commonly used in marketing, advertising, and web design to...
Measuring website traffic

Measuring Website Success: Key Metrics for Business Owners

A well-designed and effectively managed website is a vital tool for businesses of all sizes. Whether you're running a small online store or managing a large corporate website, understanding how...
Person leaving a bad Google review with a thumbs down.

What you should do if you get a bad Google review

The first time I hear from someone about their reviews is when they get a bad Google review. Most of the time, it's in a panic, because they can't remove...
Various Displays of Website Homepage Content

The Basics of Website Homepage Content

Having made hundreds of websites over the last 17 years (and many prior to that as a youngster in the 90s), I know a thing or two about what you...
Cut out question marks representing web design questions

Top 5 web design questions that small business owners want to know

Small business owners often have many questions about websites, as they play an important role in establishing an online presence and attracting customers. Here are 10 common web design questions...
Business, Technology, Internet and network concept. Young businessman working on a virtual screen: Privacy Policy

Does your website need a privacy policy?

In a word, yes. What is a privacy policy? A privacy policy is a legal document that explains how a website collects, uses, shares, and protects the personal information of...
A doctor showing his website for medical practice

Website for Medical Practice Dos and Don’ts

Over the years, we've done a lot of websites, and a chunk of them have been for medical practices in many fields including everything from orthodontia to neuropsychology and everything...
Business Owner Blogging on a Company Blog

Why you should start a company blog

Blogging is a popular medium for individuals to express their ideas and share their experiences. However, blogging is not just limited to individuals; businesses can also benefit from blogging. In...
Question marks over keyboard | FAQ page

Why and how to create an FAQ page

In today's digital age, having a website has become a necessity for businesses and individuals alike. A website serves as a virtual storefront that allows people to access information about...
Generic examples of services page

Create an excellent services page on your business website

Your business website's services page is one of the most critical components of your online presence. It's the page where you showcase what your company has to offer, and it's...
Booking Meeting Calendar Appointment On Laptop Using Online Booking For Wordpress

How to Incorporate Online Booking for WordPress Sites

If you have a business that relies on client appointments, it's time to set up online booking system. You are losing money and wasting time if you don't. With online...
Property display

WordPress Real Estate Plugins

Last week, I talked about the secrets to a really great real estate website, but today I want to talk about WordPress real estate plugins that can take your site...
Bullhorn shouting out for a cta strategy

CTA Strategy: Maximize your CTAs to get more bang for your buck!

First question: what the heck is a CTA and a why do I need a CTA strategy? CTA stands for Call-To-Action, and every website needs one. It is simply a...
RV on Campsite | Campsite Website Design

Campsite Website Design Dos & Don’ts

If you own or manage a campground, especially one in a touristy area that sees an influx of visitors, and you want a piece of that traffic, it's super important...
Establishing Credibility

Your Website’s Credibility and Why It Matters

Anyone can make a website. Even if you aren't a professional website developer like me, it wouldn't be too complicated to pay for a DIY service and start posting your...
2022 Website Checklist

Your 2022 Website Checklist

I always advise clients to check their website at least once a year. Realistically, you'd be looking at it more often, but at a minimum, once a year. Many business...
camera and equipment for photography website

Tips for Photographer Websites

We haven't done a ton of photographer websites, but we've done a few. And we've talked to a lot of photographers about websites. Having a great website to showcase your...
Online Reviews

Third-party reviews on your website

I get asked a fair amount if it's okay to use third party reviews on your website. By that, I mean reviews that have been left for your business, not...
Case Studies

Use Case Studies to Increase Conversions

Having case studies on your website can be a really good way to showcase how you can help your customers. Case studies are different than testimonials. A testimonial is simply...
hair stylist website

Making the most of your hair stylist website

Don't miss the mark on your hair stylist website. There are certain things your clients want, and some things they don't care about. And while having a fancy and cutting-edge...