Posts by Amy Masson
How to choose an email host for your professional email
Choosing an email hosting platform for your professional email is an important decision, because it can be a pain to change if you don’t like it. Here are some considerations when choosing email hosts.
Read MoreWeb Design Flaws Sabotaging Your Ad ROI
Getting a lot of clicks on your ads but conversions are lacking? It could be your website. Don’t waste those clicks. Find out how your website could be affecting your ad campaign.
Read MoreA Comprehensive Guide to Leveraging Google Ads for Brick-and-Mortar Businesses
SEO is a great way to create sustainable traffic to your site, but it takes time. Want to get traffic to your site today? You may need to consider Google Ads. Learn more about how Google Ads can drive traffic to your business today.
Read MoreUnderstanding Vector Logos: Your Brand’s Scalable Identity
When commissioning a new logo, it’s important that you get a vector logo because it’s scalable and versatile. Read more about what’s involved in vector logo design.
Read MoreSigns Your Logo Needs a Modern Refresh (and How to Do It Right)
Changing your logo can be a big deal – it go super well or be a huge disaster. Here are some signs it’s time for a refresh and how to implement it.
Read MoreCommon Logo Design Mistakes (and How to Avoid Them!)
Your logo is often the first impression your brand makes on the world. Learn about common mistakes made when developing logos and how to avoid them.
Read MoreConnecting your website to your newsletter manager or CRM
There are lots of ways to add an email subscribe box onto your website. I outline the three basic ways, and provide resources for how to integrate for a variety of options.
Read MoreHow to get more people to sign up for your newsletter
Not getting subscribers to your newsletter? Read today’s post to find out how to entice your website visitors to sign up.
Read MoreEmail Deliverability: Common Issues and Fixes for your Form Submissions
Got a website form that keeps sending submissions to your spam folder? This is really annoying, but I have a lot of options today on how to fix it.
Read MoreMust-Have WooCommerce Plugins for Streamlining Your Business
WooCommerce is the most popular e-commerce plugin for WordPress, but there are lots of other WooCommerce plugins that can expand your store. Learn more about various options in today’s post.
Read MoreWooCommerce SEO Deep Dive: Optimizing Your Store
Just adding a short product description and hitting publish on your products? You may be missing a lot of potential traffic by not optimizing your product pages. Learn how to optimize your products to get more traffic and hopefully more sales.
Read MoreWooCommerce Myths Debunked: What You Need to Know in 2024
WooCommerce is one of the most popular e-commerce systems in the world, but with popularity comes misconception. Find out what the top 10 myths are about WooCommerce.
Read MoreWhat are the ongoing WordPress maintenance costs for a website?
The design and development of your site is just the first stage. Your site will need regular care and maintenance, and some of this incurs fees. Find out what you can expect to have to pay to keep your website in good health.
Read MoreCan I create a membership website with WordPress?
Wondering if you can make a membership website with WordPress? You can! And in fact, there are many ways. Find out a few of my favorites today.
Read MoreDemystifying WordPress for Business Owners: A Simple Guide to Getting Started
Getting started with a WordPress site for your business can be daunting, but it doesn’t have to be. Learn more about WordPress and how to get started.
Read MoreBeyond Beautiful: The Science of Design for Conversion-Focused Websites
Did you know there’s science behind what makes people convert on a website? Today I talk about the different design elements that play a role in website conversions.
Read MoreTop Questions Business Owners have about Websites
I get asked a lot of questions about websites. Today I answer the the most common website questions that business owners ask, including how to do SEO, security and more.
Read MoreWeb Design Pitfalls Businesses Often Fall into (and How to Avoid Them)
Your business website is often times the first impression you make with potential customers and clients. It’s important that it not just look great, but it work great too. There are a lot of potential pitfalls you can fall into when you start working on your website, and today I want to talk about some of the common ones I see, and how to avoid them.
Read MoreNavigating the Risks of Rebranding: Timing and Considerations
Considering a rebrand? There are many pros and cons, and the risks of a bad rebrand are real. Learn more in today’s post.
Read MoreCommon Branding Mistakes Companies Make and How to Correct Them
A brand is much more than a logo or a color palette. Today I explore common branding mistakes and how to fix them.
Read MoreWhat exactly is branding? And why is it important?
What exactly is branding and how should you go about setting up brand guidelines for your business?
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