Marketing

Get Subscribers to Read Your Email Newsletter

How to get people to read your e-mail newsletter

I see a lot of mistakes when it comes to e-newsletters. Everyone wants one, but few people who have one actually do it well. If you want people to actually...
Online Ad Campaigns

Do you think running online ads is too expensive?

I have some news for you. It can be. I've heard stories of people wasting thousands of dollars and getting zero results. They come to us and say things like:...
Conversion Tracking

Track your conversions with Google Analytics

We install the Google Analytics script on every site we create, because it's important to know what kind of traffic is coming to your site no matter how big or...
Bing Ads

Have you considered Bing Ads?

We set up and run Google AdWords campaigns for many of our clients, but we don't run any Bing Ads for our clients. Almost nobody asks for them, and so far...
Thank You Page

How to Optimize your Thank You Page

A thank you page is the page your site visitors land on after they submit one of your web forms. By default, most WordPress form plugins will pop up a...
Online Surveys

Are people not taking your surveys?

Surveys are great and can provide you with a ton of information that you can use to learn more about your customers, generate more revenue, and run a more effective...
Increase Conversion Rate

Tips for Increasing Conversions

Many business owners feel like if they have a web presence, that's all that matters. People will see the website, call or come in, and that's all there is to...
Google Ads

What Is The New Adwords Experience and How Will It Affect My Business?

Google has been rolling out a new AdWords experience with some great new tools and features.  By July 24, if you haven’t changed over to the new AdWords experience yet,...
MailChimp Automated Campaigns

How to use MailChimp Automated Campaigns

If you have a newsletter, there's a good chance you use MailChimp. And why not? It's easy. It has great integrations. And, for many of us, it's free. How can...
Why is nobody coming to your website?

Why is nobody coming to your website?

So you've got a fabulous new website but nobody's coming? Is it time to panic? Not yet! There could be lots of reasons why you are seeing issues. Let's explore...
Negative Reviews

What to do with a negative review

I have written a lot lately about getting online reviews and how important they are, but of course the goal is to have all good reviews. But if you are...
Online Reviews

Yes, Reviews Matter

I was talking to my dad the other day. I'd sent him a book for his birthday and I said, "It has great reviews." He responded that he didn't pay...
facebook app icon

Common Facebook DIY Mistakes

Advertising on Facebook requires knowledge, experience, and time to get it right. If you are running your own business and your own Facebook advertising campaigns, you probably aren’t looking to...
Email Marketing

Frequent Mistakes with Email Marketing

We are often asked to set up an opt-in on websites to allow users to subscribe to the business or individual's email newsletter. It's easy enough to do using any...
Conversion Killers

How to Kill Your Conversions

So many websites owners have one focus and that focus is getting users to their website. They watch their analytics, and so long as the numbers are going up, they...
google algorithm updates

Google Posts: A cool feature you probably don’t know about

You've probably never heard of or used Google Posts. So what is it? It's a fantastic way to jazz up your Google local business listings. Let's start with a brief...
Landing Pages

Leaky Landing Pages

Your landing pages should not have leaks! Let me start with definitions. First, a landing page is simply any web page that a visitor can land or arrive on. However,...
Google Ads

Small businesses can benefit from Google AdWords, too

I was talking to a client recently about marketing and they made a statement along the lines of, "Google AdWords are a waste of money for small businesses." And in...
UX

The difference between SEO and UX

Most people know what SEO stands for - Search Engine Optimization. But what does that really mean? It's basically the process of trying to increase traffic to your site through...
Getting Online Reviews

How to get reviews

If you shop online, then you are no stranger to reviews. Whether it's a simple book review on Amazon, or a review of a restaurant on Yelp or a testimonial...
Client Testimonials

Let’s talk about testimonials

Testimonials can be an important part of your website. They can also detract if they aren't done well. What makes a good testimonials page and should you have them? I'm...