Marketing

google algorithm updates

Google Posts: A cool feature you probably don’t know about

You've probably never heard of or used Google Posts. So what is it? It's a fantastic way to jazz up your Google local business listings. Let's start with a brief...
Landing Pages

Leaky Landing Pages

Your landing pages should not have leaks! Let me start with definitions. First, a landing page is simply any web page that a visitor can land or arrive on. However,...
Google Ads

Small businesses can benefit from Google AdWords, too

I was talking to a client recently about marketing and they made a statement along the lines of, "Google AdWords are a waste of money for small businesses." And in...
UX

The difference between SEO and UX

Most people know what SEO stands for - Search Engine Optimization. But what does that really mean? It's basically the process of trying to increase traffic to your site through...
Getting Online Reviews

How to get reviews

If you shop online, then you are no stranger to reviews. Whether it's a simple book review on Amazon, or a review of a restaurant on Yelp or a testimonial...
Client Testimonials

Let’s talk about testimonials

Testimonials can be an important part of your website. They can also detract if they aren't done well. What makes a good testimonials page and should you have them? I'm...
Mailchimp

Resolved: MailChimp subscribers not being added to list

We set up a lot of websites. And many of those websites need to have an online subscription form for their newsletters. The vast majority of our clients use MailChimp...
laptopdesign

Five things business owners need to know about websites

Owning a business is a lot of work, and many business owners forget to think about their website other than to get one up with basic information. But there's so...
laptopdesign

Tricks for a Great Landing Page

If you are running a targeted ad or social media campaign, having a landing page can be really useful. So first, what is a landing page? A landing page is...
google-optimize

The Ins and Outs of A/B Testing

Getting websites that convert can take a lot of trial and error and one of the best ways to figure out what appeals to your target demographic is through A/B...
Google Adwords

Should I Have My Ad Campaign Managed or Can I Set It Up and Let It Run?

It boils down to asking yourself the following questions.  Did I set up my campaign right? Setting up a campaign seems easy enough, but to get the best ROI you...
Mistakes in Email Newsletters

Want to get more subscribers?

These days, almost every website has an e-newsletter signup on it, but how do you get people to enter their email address? It's going to take more than just putting...
faq

Perfecting the FAQ page

The FAQ page. It's pretty important, and yet so many people either neglect it or dismiss it completely. I'm a believer in the FAQ page and here's why: Having a solid...
add a blog to your website and see a traffic increase

What to do if your site isn’t meeting your goals

On Monday, I wrote about how important it is to set measurable goals for your website. Knowing if your users are doing what you want them to do is important...
Facebook Ads

We can set up and manage your Facebook Ads

Did you know that 58% of the entire adult population of the world have a Facebook account? Facebook has not only become the default social media app for most of...
Example Newsletter

More Tips for Creating Great Newsletters

In my last post, I wrote about how to have an effective newsletter sign up. Just popping a sign-up box on your website isn't enough to engage your readers, you...
Get Subscribers to Read Your Email Newsletter

Tips for Effective Newsletter Sign Ups

You can barely go to a website these days without being asked to subscribe to a newsletter. But what makes someone more likely to subscribe? In a word: Value. Be sure...
Facebook

Is Facebook advertising right for my business?

Are you looking for a way you can connect your business with your current customers and reach potential customers based on their interests on any budget? If you are, then...
Google Ads

How Google AdWords Bidding Works

Getting started using Google AdWords can be really daunting and confusing. Luckily, we're here to help you out. One of the things people get most confused about is keyword bidding....
Landing Pages

Let’s Talk about Landing Pages

First, what is a landing page? A landing page is a specific page about a topic or subject on your website that you want to direct website traffic to for...
Online Ad Campaigns

DIY Adwords – Great Idea or Disaster in the Making?

"What's the best place to hide a dead body? Page 2 of Google." That's a common SEO joke. Everyone wants to be #1 in Google, but getting there organically is...