Marketing
How to Optimize your Thank You Page
A thank you page is the page your site visitors land on after they submit one of your web forms. By default, most WordPress form plugins will pop up a...
Are people not taking your surveys?
Surveys are great and can provide you with a ton of information that you can use to learn more about your customers, generate more revenue, and run a more effective...
Tips for Increasing Conversions
Many business owners feel like if they have a web presence, that's all that matters. People will see the website, call or come in, and that's all there is to...
What Is The New Adwords Experience and How Will It Affect My Business?
Google has been rolling out a new AdWords experience with some great new tools and features. By July 24, if you haven’t changed over to the new AdWords experience yet,...
How to use MailChimp Automated Campaigns
If you have a newsletter, there's a good chance you use MailChimp. And why not? It's easy. It has great integrations. And, for many of us, it's free. How can...
Why is nobody coming to your website?
So you've got a fabulous new website but nobody's coming? Is it time to panic? Not yet! There could be lots of reasons why you are seeing issues. Let's explore...
What to do with a negative review
I have written a lot lately about getting online reviews and how important they are, but of course the goal is to have all good reviews. But if you are...
Yes, Reviews Matter
I was talking to my dad the other day. I'd sent him a book for his birthday and I said, "It has great reviews." He responded that he didn't pay...
Common Facebook DIY Mistakes
Advertising on Facebook requires knowledge, experience, and time to get it right. If you are running your own business and your own Facebook advertising campaigns, you probably aren’t looking to...
Frequent Mistakes with Email Marketing
We are often asked to set up an opt-in on websites to allow users to subscribe to the business or individual's email newsletter. It's easy enough to do using any...
How to Kill Your Conversions
So many websites owners have one focus and that focus is getting users to their website. They watch their analytics, and so long as the numbers are going up, they...
Google Posts: A cool feature you probably don’t know about
You've probably never heard of or used Google Posts. So what is it? It's a fantastic way to jazz up your Google local business listings. Let's start with a brief...
Leaky Landing Pages
Your landing pages should not have leaks! Let me start with definitions. First, a landing page is simply any web page that a visitor can land or arrive on. However,...
Small businesses can benefit from Google AdWords, too
I was talking to a client recently about marketing and they made a statement along the lines of, "Google AdWords are a waste of money for small businesses." And in...
The difference between SEO and UX
Most people know what SEO stands for - Search Engine Optimization. But what does that really mean? It's basically the process of trying to increase traffic to your site through...
How to get reviews
If you shop online, then you are no stranger to reviews. Whether it's a simple book review on Amazon, or a review of a restaurant on Yelp or a testimonial...
Let’s talk about testimonials
Testimonials can be an important part of your website. They can also detract if they aren't done well. What makes a good testimonials page and should you have them? I'm...
Resolved: MailChimp subscribers not being added to list
We set up a lot of websites. And many of those websites need to have an online subscription form for their newsletters. The vast majority of our clients use MailChimp...
Five things business owners need to know about websites
Owning a business is a lot of work, and many business owners forget to think about their website other than to get one up with basic information. But there's so...
