Marketing

Google Ads

What Is The New Adwords Experience and How Will It Affect My Business?

Google has been rolling out a new AdWords experience with some great new tools and features.  By July 24, if you haven’t changed over to the new AdWords experience yet,...
MailChimp Automated Campaigns

How to use MailChimp Automated Campaigns

If you have a newsletter, there's a good chance you use MailChimp. And why not? It's easy. It has great integrations. And, for many of us, it's free. How can...
Why is nobody coming to your website?

Why is nobody coming to your website?

So you've got a fabulous new website but nobody's coming? Is it time to panic? Not yet! There could be lots of reasons why you are seeing issues. Let's explore...
Negative Reviews

What to do with a negative review

I have written a lot lately about getting online reviews and how important they are, but of course the goal is to have all good reviews. But if you are...
Online Reviews

Yes, Reviews Matter

I was talking to my dad the other day. I'd sent him a book for his birthday and I said, "It has great reviews." He responded that he didn't pay...
facebook

Common Facebook DIY Mistakes

Advertising on Facebook requires knowledge, experience, and time to get it right. If you are running your own business and your own Facebook advertising campaigns, you probably aren’t looking to...
Email Marketing

Frequent Mistakes with Email Marketing

We are often asked to set up an opt-in on websites to allow users to subscribe to the business or individual's email newsletter. It's easy enough to do using any...
Conversion Killers

How to Kill Your Conversions

So many websites owners have one focus and that focus is getting users to their website. They watch their analytics, and so long as the numbers are going up, they...
google algorithm updates

Google Posts: A cool feature you probably don’t know about

You've probably never heard of or used Google Posts. So what is it? It's a fantastic way to jazz up your Google local business listings. Let's start with a brief...
Landing Pages

Leaky Landing Pages

Your landing pages should not have leaks! Let me start with definitions. First, a landing page is simply any web page that a visitor can land or arrive on. However,...
Google Ads

Small businesses can benefit from Google AdWords, too

I was talking to a client recently about marketing and they made a statement along the lines of, "Google AdWords are a waste of money for small businesses." And in...
UX

The difference between SEO and UX

Most people know what SEO stands for - Search Engine Optimization. But what does that really mean? It's basically the process of trying to increase traffic to your site through...
Getting Online Reviews

How to get reviews

If you shop online, then you are no stranger to reviews. Whether it's a simple book review on Amazon, or a review of a restaurant on Yelp or a testimonial...
Client Testimonials

Let’s talk about testimonials

Testimonials can be an important part of your website. They can also detract if they aren't done well. What makes a good testimonials page and should you have them? I'm...
Mailchimp

Resolved: MailChimp subscribers not being added to list

We set up a lot of websites. And many of those websites need to have an online subscription form for their newsletters. The vast majority of our clients use MailChimp...
laptopdesign

Five things business owners need to know about websites

Owning a business is a lot of work, and many business owners forget to think about their website other than to get one up with basic information. But there's so...
laptopdesign

Tricks for a Great Landing Page

If you are running a targeted ad or social media campaign, having a landing page can be really useful. So first, what is a landing page? A landing page is...
google-optimize

The Ins and Outs of A/B Testing

Getting websites that convert can take a lot of trial and error and one of the best ways to figure out what appeals to your target demographic is through A/B...
Google Adwords

Should I Have My Ad Campaign Managed or Can I Set It Up and Let It Run?

It boils down to asking yourself the following questions.  Did I set up my campaign right? Setting up a campaign seems easy enough, but to get the best ROI you...
Mistakes in Email Newsletters

Want to get more subscribers?

These days, almost every website has an e-newsletter signup on it, but how do you get people to enter their email address? It's going to take more than just putting...
faq

Perfecting the FAQ page

The FAQ page. It's pretty important, and yet so many people either neglect it or dismiss it completely. I'm a believer in the FAQ page and here's why: Having a solid...