Marketing
Advertising Tips During COVID-19
Every business has been impacted and has to adapt in some way because of COVID-19. When advertising, it is crucial to make sure these ads reflect the changes your business...
Impacting Lead Generation
Figuring out how to generate prospective customers who have a bona fide need or want for your products or services isn’t always easy and there are a lot of lead...
Don’t be surprised if traffic to your site goes down right now
If you are a website owner who pays attention to your analytics, and you have been working on building new traffic and conversions to your website, don't be surprised if...
MailerLite Review
I've written a lot of blog posts over the years about MailChimp. I know this post is a MailerLite Review and in the first sentence I mention MailChimp. I didn't...
The #1 email you need to set up today — the welcome email
A few weeks ago, a friend sent me a link to the website of a local social media consultant. I took a look and ended up spending a long time...
Guest Posting: What you need to know
I get, on an almost daily basis, multiple emails from people asking if they can guest post on my website. It is almost relentless. So I thought I'd take a...
Stop neglecting your email newsletter
I talk to a lot of new clients and one of the things I ask is if they will have an email newsletter. And usually the answer is yes. We'll...
You (probably) only need one website!
More often than I'd like, I talk to a business owner who it turns out, has more than one website. There are a lot of reasons for this. The most...
Email Newsletter Tips
Do you send out an email newsletter? Do you do it frequently? What's your goal with it? Do you have one? Have you thought about it. You should. The reason...
Tips for Political Candidate Websites
Tis' the season for politics which means it's time to talk about political candidate websites and the way to do them right and the way to do them wrong! I...
Facebook PPC Management
Have you ever wanted to run Facebook ads but didn't know where to start? We hear you. Facebook PPC management can be a daunting task. If you've been thinking about...
How Long Does It Take For Google Ads To Work?
Online advertising with Google Ads is one of the fastest ways to get results for your business from brand awareness and website traffic to leads or sales. But how fast...
How much content does your site need?
Content, a necessary but difficult part of the website process. Your website needs it, but how do you get it, who writes it, and how much do you really need?...
Stock photography on your website
Often we're asked by clients if they should use stock photography or if they should hire a professional photographer for photos for their website. The answer is, it depends. Understanding...
What is remarking and is it right for your business?
Let’s say you have a customer that went to your website, loved something so much they put it in their cart, but then didn’t ever check out. Or maybe you...
Should you advertise on Google or on Facebook?
If you're ready to advertise, but aren't sure what ad network is best, you're in a common place. There are so many places to advertise. Of course, Google is an...
Choosing an Audience For Your Facebook Ads
Have you been running Facebook ads for your business and wondering if you are getting the most out of it? Or just considering Facebook ads and don't know where to...
How to get people to read your e-mail newsletter
I see a lot of mistakes when it comes to e-newsletters. Everyone wants one, but few people who have one actually do it well. If you want people to actually...
Do you think running online ads is too expensive?
I have some news for you. It can be. I've heard stories of people wasting thousands of dollars and getting zero results. They come to us and say things like:...
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