Marketing

Google Certified Partner

How Long Does It Take For Google Ads To Work?

Online advertising with Google Ads is one of the fastest ways to get results for your business from brand awareness and website traffic to leads or sales.  But how fast...
how much content do you need?

How much content does your site need?

Content, a necessary but difficult part of the website process. Your website needs it, but how do you get it, who writes it, and how much do you really need?...
Stock Photo

Stock photography on your website

Often we're asked by clients if they should use stock photography or if they should hire a professional photographer for photos for their website. The answer is, it depends. Understanding...
Remarketing

What is remarking and is it right for your business?

Let’s say you have a customer that went to your website, loved something so much they put it in their cart, but then didn’t ever check out.  Or maybe you...
Online Ad Campaigns

Should you advertise on Google or on Facebook?

If you're ready to advertise, but aren't sure what ad network is best, you're in a common place. There are so many places to advertise. Of course, Google is an...
Facebook Audience Targeting

Choosing an Audience For Your Facebook Ads

Have you been running Facebook ads for your business and wondering if you are getting the most out of it? Or just considering Facebook ads and don't know where to...
Get Subscribers to Read Your Email Newsletter

How to get people to read your e-mail newsletter

I see a lot of mistakes when it comes to e-newsletters. Everyone wants one, but few people who have one actually do it well. If you want people to actually...
Online Ad Campaigns

Do you think running online ads is too expensive?

I have some news for you. It can be. I've heard stories of people wasting thousands of dollars and getting zero results. They come to us and say things like:...
Conversion Tracking

Track your conversions with Google Analytics

We install the Google Analytics script on every site we create, because it's important to know what kind of traffic is coming to your site no matter how big or...
Bing Ads

Have you considered Bing Ads?

We set up and run Google AdWords campaigns for many of our clients, but we don't run any Bing Ads for our clients. Almost nobody asks for them, and so far...
Thank You Page

How to Optimize your Thank You Page

A thank you page is the page your site visitors land on after they submit one of your web forms. By default, most WordPress form plugins will pop up a...
Online Surveys

Are people not taking your surveys?

Surveys are great and can provide you with a ton of information that you can use to learn more about your customers, generate more revenue, and run a more effective...
Increase Conversion Rate

Tips for Increasing Conversions

Many business owners feel like if they have a web presence, that's all that matters. People will see the website, call or come in, and that's all there is to...
Google Ads

What Is The New Adwords Experience and How Will It Affect My Business?

Google has been rolling out a new AdWords experience with some great new tools and features.  By July 24, if you haven’t changed over to the new AdWords experience yet,...
MailChimp Automated Campaigns

How to use MailChimp Automated Campaigns

If you have a newsletter, there's a good chance you use MailChimp. And why not? It's easy. It has great integrations. And, for many of us, it's free. How can...
Why is nobody coming to your website?

Why is nobody coming to your website?

So you've got a fabulous new website but nobody's coming? Is it time to panic? Not yet! There could be lots of reasons why you are seeing issues. Let's explore...
Negative Reviews

What to do with a negative review

I have written a lot lately about getting online reviews and how important they are, but of course the goal is to have all good reviews. But if you are...
Online Reviews

Yes, Reviews Matter

I was talking to my dad the other day. I'd sent him a book for his birthday and I said, "It has great reviews." He responded that he didn't pay...
facebook

Common Facebook DIY Mistakes

Advertising on Facebook requires knowledge, experience, and time to get it right. If you are running your own business and your own Facebook advertising campaigns, you probably aren’t looking to...
Email Marketing

Frequent Mistakes with Email Marketing

We are often asked to set up an opt-in on websites to allow users to subscribe to the business or individual's email newsletter. It's easy enough to do using any...
Conversion Killers

How to Kill Your Conversions

So many websites owners have one focus and that focus is getting users to their website. They watch their analytics, and so long as the numbers are going up, they...