A website contact page is a critical component of a website that serves as a direct point of communication between the website owner or organization and its visitors. It is a web page specifically designed to facilitate contact and interaction between users and the people behind the website. The primary purpose of a contact page is to enable users to reach out, ask questions, provide feedback, request information, or initiate various forms of communication.
Contact pages typically include a variety of contact methods, such as:
- Contact Form: A web form that visitors can fill out with their name, email address, subject, message, and any other necessary details. When submitted, this form sends an email or message to the website owner.
- Email Address: Displaying a dedicated email address allows users to send inquiries directly via their preferred email client.
- Phone Number: Providing a phone number for customer support or inquiries offers an alternative means of contact.
- Mailing Address: Some organizations may include their physical mailing address for postal correspondence.
- Social Media Links: Links to the organization’s social media profiles may be included for users who prefer to reach out through social networks.
- Maps: In some cases, a contact page may include maps and directions to the organization’s physical location.
- Hours: If you have a physical store where you want customers to come to, this page really needs to include the hours you are open. And keep it updated!
Website contact pages are essential for a variety of purposes, including:
- Customer support: Users can ask questions, report issues, or seek assistance with products or services.
- Sales and inquiries: Prospective customers can inquire about products or services, request quotes, or seek more information.
- Feedback and suggestions: Visitors can provide feedback, offer suggestions, or share their experiences with the website owner.
- Partnership opportunities: Businesses can use the contact page to explore potential partnerships or collaborations.
- General inquiries: Users may have non-specific questions or requests that they wish to communicate to the website owner.
A well-designed contact page is user-friendly, providing clear instructions and ensuring that messages or inquiries are delivered to the appropriate recipient within the organization. Not every contact page is created equal, and it’s important to consider a few questions when you plan your website contact page.
1. Who is your target customer?
You may think this isn’t a good question, but it’s super important! And you want to know why? Because different demographics have different ways they like to communicate, and it is important that you provide the right contact methods for your audience. I’m going to provide a few examples, but keep in mind that these are generalities, because humans are individuals and nothing can be applied universally to every person in every demographic.
- Baby Boomers: Prefer phone calls.
- Gen X: Prefers email or instant messaging.
- Millennials: Prefer text, social media, and email.
- Gen Z: Social media and instant messaging.
What does this mean for you?
If you know that your demographic skews heavily toward Baby Boomers, then it is vitally important that your website include a phone number that is obvious, located at the top of the website, and clickable so that people can easily call you.
If you know that your target demographic skews heavily toward Millennials, then it’s import to include a phone number that can receive texts. AND, it’s important to include a note that people know you welcome texts along with phone calls. It could be as simple as writing Call or Text us at 765-444-9055!
If your demographic skews toward Gen X (my own generation) then I’d highly recommend you add the ability to receive messages via Facebook Messenger. You can even integrate a Facebook Messenger chat option to your website.
You may be thinking, I don’t have a target demographic, everyone is my target demographic! And while that is technically probably true for most business owners, you want to and will provide products and services to anyone, there’s probably a typical age range that you get more customers from than any other, and that’s what you need to plan for.
What if you want to appeal to all these demographics?
You should! You should include every type of communication that your audience may use. Forcing your visitors to use the communication method that you like best isn’t going to increase your conversions. Be sure you give every person the opportunity to contact you in a way that is most comfortable for them if you want to increase the number of contacts you get.
The more methods of contact you offer, the more contacts you will get. But you should consider your primary customer demographic when planning the layout of your website contact page. Whatever demographic is your typical customer, that should be the first contact method you offer, and as you scroll down the page, the others should be available.
2. What contact methods am I willing to use?
I advise everyone to offer methods of contact on their website contact page that appeal to their target demographic. Doing so will increase the number of submissions you get on that page. However, if you just don’t want to use one of these, then you shouldn’t include it. If you hate Facebook and don’t want to use it, then it’s a bad idea to include Facebook messenger as a communication method. You have to be willing to use any contact method you offer your customers, so if you know you won’t answer the phone, or respond to texts, or you don’t want use social media Direct Messaging, then don’t include those.
Frequent Comments & Questions about a website contact page
A Few Additional Tips
- Your contact page should be set up to allow people to contact you in the easiest way for them, so include any and all contact methods that you are willing to use.
- Organize the information in a clear and concise way. If you have your email address available, be sure to make it clickable. Same with your phone number.
- If you are open to texting, make sure you note that contacts can text you.
- Don’t forget the confirmation page of your contact form! This is a super overlooked page but is really important. Don’t just have a message that says “Your submission has been received.” Use this as an opportunity to give your visitors more reasons to hire you!
- Consider an automated response to let folks know you got their message. There’s nothing worse than sitting around wondering if that message went through.
- TEST your contact forms! You never know when something will happen and your form starts sending message to spam or some other problem.
Your website contact page shouldn’t be an afterthought! A well-planned, well-designed contact page can increase conversions and get you more leads. Need help with your contact page? Contact us today (and see our contact page!) for more information on our web design services.
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