Feature your services in a series of posts
Take advantage of your blog and feature each one of your services in a separate blog post. Write about what makes your services better than your competitors. Find the most innovative words and clever ways that can bring those services to light and will catch the attention of readers to make them want to learn more about your services.
Highlight a client
Happy and satisfied clients are the best way to promote your business. Ask a client questions about the service they received from your business and take notes. Not only will the client be flattered you are blogging about them, they may also shed some new light on the way you see your services. Word of mouth is the best marketing resource you have.
Talk about industry misconceptions
Is there a certain topic that your friends and clients always seem to get wrong? Write a blog post about it and set the record straight and address those misconceptions in detail. It will be a great reference to share with your clients when they ask about those misconceptions.
Write about your business growth
Has your business grown through the years? If so, write about the growth in detail and highlight the things that were instrumental in the growth. Writing about your growth also gives your clients assurance that your business is prosperous and successful.
Have a recent project or portfolio day
Take one day of the week and use it to feature any new projects your have recently launched or completed. Your customers will love to see how productive your business is and it is a great place to brag about how wonderful your products and services are. We like to feature our recently launched websites every Friday.
Susan Sullivan
Susan lives in the Dallas/Fort Worth Metroplex area with her husband and children. She is an avid distance runner, environmentalist, part-time beekeeper, chicken farmer and amateur photographer.