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It’s hard to believe that Sumy Designs has been in business now for 11 years! Last year to celebrate our tenth anniversary we redesigned our site and created a brand new video. We still really love our site and video, so no update to this year other than regular blog posts and tweaks. I thought it…
The photos and images you put on social media are the ones that will be representing you and your brand or business so you’ll want to make sure that the images are not just of good quality but are also sized correctly. With that in mind, it seems like the sizing on social platforms is constantly…
Your logo is your identity and your identity is what separates you from your competition in the marketing world. Your visual identity has a key role in building customer relationships and it gives your product a brand. Having a brand is an important step in representing yourself and your business. If you’ve made the decision…
There’s not one simple answer. So I say maybe. But more often lately I’m leaning toward no. If you use Jetpack, there’s a sharing option that allows you to connect your blog to all your social media accounts, including Facebook, Twitter, LinkedIn, Tumblr, Path, and Google Plus. You can easily set this up with a…
In my last post, I wrote about how to have an effective newsletter sign up. Just popping a sign-up box on your website isn’t enough to engage your readers, you have to offer great value and give your subscribers a compelling reason to subscribe. After you get subscribers, though, you still have to send a newsletter.…
We get a lot of questions from small business owners wondering if they really need a logo. Honestly, not every small business does. You can certainly sell your products or services without a logo, but there are definitely more benefits to having a logo than to not having one. Here are a few reasons why having a logo…
You can barely go to a website these days without being asked to subscribe to a newsletter. But what makes someone more likely to subscribe? In a word: Value. Be sure your newsletter is offering value. Just popping in a box that says “subscribe” isn’t going to compel someone to sign up for your newsletter. What…
I’m a pretty big stickler about updates. Update your software, do it often – it’s my number one hacking prevention tip. At least once a week I login and run updates for my own sites, as well as clients on our support packages. Sometimes more than once a week even. I’m regularly running updates because I know they…
If you are a local business, meaning a business that offers goods and/or services within a geographically-limited area, I have some good news for you. You can dominate your local search results. And it’s not even that hard, it just a commitment on your part to put in the time to make it happen. Step One: Claim…
Yes, Facebook is practically a necessity for businesses today. The right profile page can be a great tool in marketing directly to the clients that are best suited for your particular services and/or products. Creating interesting posts and updates show your audience that your business is thriving and engaging with the community. Facebook has nearly 1.8…
Probably 95% of the websites we make are our own custom creations. Most of our clients come to us because they want a professional website that doesn’t look like every other website out there. So that’s what we do. We pride ourselves in coming up with beautiful, original website designs for our clients. But here’s…
We work with a lot of new small businesses, start ups who want to get involved in social media to help promote their business. This is a great idea, but I have a few social media rules that you should follow. Sumy Designs Social Media Rule #1: Don’t set up any social media account that…
TINTS Adding white to a pure color creates tints. Tints are often associated with pastel colors because they are softer and subtle. You can mix any of the basic twelve colors together and then add an amount of pure white to get a tint or pastel palette. In the graphic design world, you can adjust the…
Am I harping on encryption? Yes. Yes I am. Sorry not sorry. It’s important. So you probably want to know, at this point, HOW do you get it on your site? There are three basic steps to this, but with anything, these steps can be simple or complex. Get SSL Install SSL Change site to…
Are you looking for a way you can connect your business with your current customers and reach potential customers based on their interests on any budget? If you are, then you might want to give Facebook ads a try. Facebook advertising differs from Google Adwords in regards to when and where your ads are shown. With…
We get a lot of questions from small business owners wondering if they really need a logo. Honestly, not every small business does. You can certainly sell your products or services without a logo, but there are definitely more benefits to having a logo than to not having one. Here are a few reasons why having a logo…