Yes, Facebook is practically a necessity for businesses today. The right profile page can be a great tool in marketing directly to the clients that are best suited for your particular services and/or products. Creating interesting posts and updates show your audience that your business is thriving and engaging with the community.
Facebook has nearly 1.8 billion active users and is the most popular social network worldwide. Facebook also allows businesses to target those who LIKE their page. With the help of the Audience Insights tool, Facebook gives you the ability to view your demographics and narrow your audience down to their education, gender, age, relationship status, and more. You have your own focus group right at your fingertips. This information can be a powerful marketing tool.
Because you are able to keep in touch with your target audience your Facebook page will give your business a personal edge because you’ll be able to customize your connections with one-on-one conversations and interactions. Facebook is also a great tool for answering quick questions and responding to requests to a broader audience.
Facebook is a valuable way to reach and increase the attention of your business online because it puts you in front of your business every day.
Susan Sullivan
Susan lives in the Dallas/Fort Worth Metroplex area with her husband and children. She is an avid distance runner, environmentalist, part-time beekeeper, chicken farmer and amateur photographer.