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Sumy Designs Blog

Is a logo a necessity?

logo for small business

We get a lot of questions from small business owners wondering if they really need a logo. Honestly, not every small business does. You can certainly sell your products or services without a logo, but there are definitely more benefits to having a logo than to not having one.

Here are a few reasons why having a logo can benefit your business:

Your logo is your visual identity

And it’s your identity that separates you from your competition in the world of marketing. Your visual identity has a key role in building customer relationships and it gives your product a brand. Having a brand is an important step in representing yourself and your business.

A logo conveys that your business is stable and reputable

More often than not a customer will select a product based on its perceived value and not its actual value. A logo that is used on websites and printed on business cards and marketing materials shows your clients that you are dedicated to your business and that creates a sense of longevity. This dedication is one of the first steps to building trust within your business relationships.

A good logo is memorable

Most people are better at remembering graphic associations than they are at remembering printed words or hearing your company name. I like to use the example of how people are better at remembering faces than names. The same applies to logos. A well-designed logo will grab a person’s attention and say hello.

Because a logo is expected

Logos are everywhere and if you take just a few minutes to look around your surrounding, I bet you can spot at least 10 logos, probably more. In a lot of those logos, I bet you are able to see just the mark and not the company name.  In a lot of industry circles, having a logo is not just a standard, but it is expected. A logo shows your customer that you are committed and have some pride in your business.

If you need help with an existing logo or creating a new one, take a look at our portfolio and see if Sumy Designs can help you.

Susan Sullivan

Graphic Design. I live in the Dallas/Fort Worth Metroplex area with my husband and children. I am an avid distance runner, environmentalist, part-time beekeeper, chicken farmer and amateur photographer.

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