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The FAQ page. It’s pretty important, and yet so many people either neglect it or dismiss it completely. I’m a believer in the FAQ page and here’s why: Having a solid FAQ page will save you time by not having to answer the same questions over and over again. A good FAQ page will drive conversions.…
The majority of what we do are custom designed websites, meaning we start with a blank page, your feedback and ideas, and we come up with a concept we hope you’ll love. But the truth is, this can be pretty expensive. It takes time to research, create, and develop a design into an effective websites.…
Uniqueness This is the mark of your small business and it needs to stand out from your competitors. Of course, if you have developed a good brand it is only a matter of time before one of your competitors has a similar design, so be sure and keep your brand up-to-date by evaluating it often.…
I make a lot of WordPress sites. It seems like every day I’m setting up a new one, logging in to another one. Some days I’ll log into 20 or more different WordPress sites before the day is over. That’s a lot of WordPress! When it’s time for a new client to take the reigns…
More and more potential clients are coming to me with the same request – they have a product they want to sell online. Great! But the first thing I tell them is that successful e-commerce is hard. However, once you’ve established that yes, you really want to have an e-commerce site, then the best option is to go…
If you’ve been on the web for a while, particularly if you had an older blog or website in the early 2000s, you may remember that most websites had a page for “links.” This was where you linked to other great websites that you thought were relevant to what you offered. Why did people do…
On Monday, I wrote about how important it is to set measurable goals for your website. Knowing if your users are doing what you want them to do is important to knowing if your website is working for you. So part two of this is, what do you do if your users AREN’T doing what you…
Is your website successful? Yes? No? How do you know? Have you considered that question at all? Frequently, when working with a small business or individual about their website, I’ll ask them two questions: What do you want the user to do when they come to your website? How will you know if they’ve done…
We have done a lot of websites for service-based businesses. Contractors are a good example. If you offer a service to clients at their home, especially if it’s an expensive service, then you need a good website. Here’s why. In 2017, most people are going to research you before they call. They want to know they…
If you’ve never hired a web development services company before, the very idea can be daunting. How do you find someone? How do you know if they are any good? How do you know if they are giving you a fair price? These are all good questions, but finding the answers can be hard. Here are things…
I pretty regularly get inquiries from companies that offer tours. As a regular traveler, these inquires excited me, because I have a pretty good idea of what the customer is looking for and how to accommodate them. What I always tell them is they need to offer ONLINE BOOKING. Many people balk at my suggestion. They…
I’m no stranger to setting up payment forms on websites. If you’ve been a client of mine, you’ve probably even used one to pay me. But I was tasked with coming up with a payment form that would not only allow one-time donations as well as recurring donations and show a ticker so people can…
What you put on your website is as important as how it looks. So when it’s time to write copy, there are a few things you should consider. What do you want your customers to know? Think about it this way – most people don’t land on your site on accident. They land there because they…
Do you hate CAPTCHAs? Me too! As someone who uses technology on a daily basis, I can’t tell you how irritating it can be to not be able to enter the CAPTCHA correctly. The truth is that using CAPTCHAs has been studied, and it does have an adverse affect on your conversion rate. People will try…
If you own a small business you are probably already on Twitter, if not, there is no reason why you shouldn’t be on Twitter. Your social media presence is one of the ways your customers will connect with you. Twitter gives you a fast and easy way to connect with your customers on a daily basis.…
Did you know that 58% of the entire adult population of the world have a Facebook account? Facebook has not only become the default social media app for most of the world, but it’s also become one of the biggest news sources for people. So if you haven’t considered using it for advertising, maybe it’s time…