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Is your website successful? Yes? No? How do you know? Have you considered that question at all? Frequently, when working with a small business or individual about their website, I’ll ask them two questions: What do you want the user to do when they come to your website? How will you know if they’ve done…
We have done a lot of websites for service-based businesses. Contractors are a good example. If you offer a service to clients at their home, especially if it’s an expensive service, then you need a good website. Here’s why. In 2017, most people are going to research you before they call. They want to know they…
If you’ve never hired a web development services company before, the very idea can be daunting. How do you find someone? How do you know if they are any good? How do you know if they are giving you a fair price? These are all good questions, but finding the answers can be hard. Here are things…
I pretty regularly get inquiries from companies that offer tours. As a regular traveler, these inquires excited me, because I have a pretty good idea of what the customer is looking for and how to accommodate them. What I always tell them is they need to offer ONLINE BOOKING. Many people balk at my suggestion. They…
I’m no stranger to setting up payment forms on websites. If you’ve been a client of mine, you’ve probably even used one to pay me. But I was tasked with coming up with a payment form that would not only allow one-time donations as well as recurring donations and show a ticker so people can…
What you put on your website is as important as how it looks. So when it’s time to write copy, there are a few things you should consider. What do you want your customers to know? Think about it this way – most people don’t land on your site on accident. They land there because they…
Do you hate CAPTCHAs? Me too! As someone who uses technology on a daily basis, I can’t tell you how irritating it can be to not be able to enter the CAPTCHA correctly. The truth is that using CAPTCHAs has been studied, and it does have an adverse affect on your conversion rate. People will try…
If you own a small business you are probably already on Twitter, if not, there is no reason why you shouldn’t be on Twitter. Your social media presence is one of the ways your customers will connect with you. Twitter gives you a fast and easy way to connect with your customers on a daily basis.…
Did you know that 58% of the entire adult population of the world have a Facebook account? Facebook has not only become the default social media app for most of the world, but it’s also become one of the biggest news sources for people. So if you haven’t considered using it for advertising, maybe it’s time…
It’s hard to believe that Sumy Designs has been in business now for 11 years! Last year to celebrate our tenth anniversary we redesigned our site and created a brand new video. We still really love our site and video, so no update to this year other than regular blog posts and tweaks. I thought it…
The photos and images you put on social media are the ones that will be representing you and your brand or business so you’ll want to make sure that the images are not just of good quality but are also sized correctly. With that in mind, it seems like the sizing on social platforms is constantly…
Your logo is your identity and your identity is what separates you from your competition in the marketing world. Your visual identity has a key role in building customer relationships and it gives your product a brand. Having a brand is an important step in representing yourself and your business. If you’ve made the decision…
There’s not one simple answer. So I say maybe. But more often lately I’m leaning toward no. If you use Jetpack, there’s a sharing option that allows you to connect your blog to all your social media accounts, including Facebook, Twitter, LinkedIn, Tumblr, Path, and Google Plus. You can easily set this up with a…
In my last post, I wrote about how to have an effective newsletter sign up. Just popping a sign-up box on your website isn’t enough to engage your readers, you have to offer great value and give your subscribers a compelling reason to subscribe. After you get subscribers, though, you still have to send a newsletter.…
We get a lot of questions from small business owners wondering if they really need a logo. Honestly, not every small business does. You can certainly sell your products or services without a logo, but there are definitely more benefits to having a logo than to not having one. Here are a few reasons why having a logo…
You can barely go to a website these days without being asked to subscribe to a newsletter. But what makes someone more likely to subscribe? In a word: Value. Be sure your newsletter is offering value. Just popping in a box that says “subscribe” isn’t going to compel someone to sign up for your newsletter. What…