The qualities of good branding

Untitled-1Branding your business is the process of marking your identity to your clients. Every small business has something to offer which is unique. Branding builds trust because it creates consistency and businesses that are solely based online often don’t take the time to properly brand their products and style. Having a strong visual identity is an important marketing tool and it all begins with branding yourself.

Good branding has all of these qualities

A good design

There is a sea of competition out there and if you want to get noticed and stand out from the crowd, you are going to need a killer design that is also unique and can stand on its own through all medias – social, print and online. Your brand helps you stand out from the competition by expressing your character. Your brand gives you credibility by validating your business or specialty.

A lot of personality

Your brand must connect with the right target to be effective. Essentially, your brand is your business’ personality. Building a unique and strong brand for your business allows you to connect with your targeted audience and build emotions that are memorable and powerful. People make decisions based on emotions and a good brand sends the right message and gains your business or service trust and recognition.

A plan of action

When a potential client looks through your website and marketing materials they should gain a strong sense of trust about your business. Planning a strong and cohesive visual strategy will pay off with repeat and long-term customer loyalty. If you wait around too long you may find that your competitors have remarkably similar branding to your own business. Take a long look at your objectives as a business and as audience and set some clear expectations about what you want to accomplish so you will be sure to stay on your toes and never appear out-of-date.

 

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Susan Sullivan

Graphic Design. I live in the Dallas/Fort Worth Metroplex area with my husband and children. I am an avid distance runner, environmentalist, part-time beekeeper, chicken farmer and amateur photographer.

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