Branding

Branding isn’t just what you do to cattle, it’s how you make your company unforgettable. It’s essentially the promotion of a  product or company through advertising and design. Think of all the brands you love – they probably have something distinctive about them that makes them stand out. Maybe a logo, a tagline, a character, or a jingle but something about that product or company makes you remember them. That’s company branding.

Your company needs branding too, a way to cohesively tie together your on and off-line presence to make it unforgettable to your customers.

Below, find articles we’ve written on branding.

Amy and Susan Video Post Image

The making of our first video

By Susan Sullivan | March 2, 2016
When Amy and I decided we were going to give our website a makeover for our 10th anniversary, we decided that it would be a neat idea to include a...
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Personal Branding: What, Why and Who

By Susan Sullivan | February 16, 2016
What is personal branding? Personal branding is the practice of individuals branding themselves to market and promote their careers or status. Most often the branding involves an individual's name, product...
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Use your website to establish credibility

By Amy Masson | November 4, 2015
It's a crazy world out there, and people have lots of choices when it comes to pretty much everything. So how do you make yourself stand out of the crowd...