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Work on your people skills As a business owner, you’ll work with different types of people and not all of those people will share the same wavelength as yourself. Some of your clients will be bossy, lazy, rude or unorganized. Or all of the above. It is difficult at times, but treating everyone respectfully and…
I always do what my Google overlords tell me to do. It’s important if you want people to be able to find your site. A few years ago we had “Mobilegeddon,” which is when Google starting giving a more favorable rank to sites that are mobile-friendly. And this is important, because more and more people…
Dieter Rams is an industrial designer who wrote the book on what good design is – and it’s pretty much law in the design world. Even the Apple designers were influenced by Dieter Rams ten principles of good design when designing their products. Dieter says that all designs need to be: innovative, useful, aesthetic, understandable, unobtrusive, honest,…
First, what is a landing page? A landing page is a specific page about a topic or subject on your website that you want to direct website traffic to for one specific reason. Why might you need a landing page? I’m glad you asked. There are many times when you might need one. Here are…
When I have a question about anything, the first thing I do is open up Google. I’m not alone. But do you remember a time before the Internet, where you would sit and wonder about these questions, without a quick and easy way to find an answer? How a question might be something you have…
I had the opportunity to present for WordCamp DFW, at the University of Texas, Arlington, in September and the video of the presentation is now up on WordCamp TV. Even though I was recovering from a pretty bad cold (which felt like the plague), presenting was a lot of fun and I had a great time.…
In September, I read news introducing variable fonts and I was excited about the potential they have in the web design world. Responsive design had mammoth impacts on web design and variable fonts will most likely have the same impact on typography. There is a great deal of work that went into the making of variable fonts,…
If you have a WordPress site, at some point, there’s a good chance you’ll need to add a user to it. Why? Maybe you’ve got employees who are going to write blog posts, have hired a new developer to give it a facelift or perform routine maintenance. Whatever the reason, you need to give them…
When a client begins a website with Sumy Designs we start by asking our client a lot of discovery questions. We work with our clients to find out just about as much as we can to get the most information available so we can design a website that our not only our clients will love…
This is coming up more and more so I thought I would do a quick post running down your options if you want to offer digital downloads. I’m going to cover three scenarios here. Offering free digital downloads. Selling digital downloads. Selling both physical products as well as digital downloads. Offering Free Digital Downloads on your…
These days there is no shortage of font choices to use on your website or marketing materials. This is great because the choices are limitless and this is bad for the very same reason. If you are having trouble deciding on a font pairing will create the right atmosphere for your design, here are some…
“What’s the best place to hide a dead body? Page 2 of Google.” That’s a common SEO joke. Everyone wants to be #1 in Google, but getting there organically is tough. One guaranteed way to get there is through Google Adwords. Google Adwords is an advertising program from Google that allows businesses to display ads…
More and more people are coming to us for Search Engine Optimization (SEO) and there’s a reason why. We currently rank organically on page one in Google for 30 different web design related keyword phrases. Many of these even land us the #1 spot. Of course, we earned this by doing a lot of hard…
When we start a website we work with our clients to find out as much as we can to get the most information available so we can create a website that our clients love and that targets their audience. Doing this is often a process of helping the client discover themselves. This isn’t always easy…
Buying direct marketing email lists is always tricky, and often hard to tell if you are dealing with a reputable distributor. Here are some questions you can ask that will help weed out problems and help guide you to a quality list that targets your direct audience: How often do you refresh your email…
I’ve worked with realtors in buying and selling homes. I have friends and family who are realtors. And I’ve worked on real estate websites. I have some secrets when it comes to your real estate website, and it might surprise you. What makes a real estate website successful? Is it having listings? Is it having…