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Reaching new audiences Refreshing the look of your small business gives you the opportunity to hone in and target any new audiences you see as potential target audiences. Promote your brand amply and correctly and keep your brand evolving to meet changing times. New goals for evolving times As the years go by our products,…
I get asked this question a fair amount, so I thought I would address it here. Why should anyone choose WordPress over any of the other options? Why WordPress over Wix or Squarespace or Shopify or any other DIY service? But today I’m not going to answer this question. Instead, I’m going to tell you…
We offer a few different WordPress Support Plans, and many of our clients sign up for these to keep their site up and running smoothly. Having a plan ensures your software is up to date, your site is secure, and it’s up and running at all times. But it actually can do more than that. …
Testimonials can be an important part of your website. They can also detract if they aren’t done well. What makes a good testimonials page and should you have them? I’m a big fan of having testimonials on your website. If you are shopping online and go to buy something, you’ll read reviews right? The best…
Every so often I get an email from a panicky person that their website is down and they can’t figure out why. The first thing I do is look to see if their domain expired. This can happen for a number of reasons. Maybe you changed email addresses and stopped checking the old one, so…
Color isn’t always vibrant and exciting – sometimes it is pale, mute and dark. Sometimes a pop of a bright hue is all it takes to create a fabulous palette, or sometimes monotone is the way to go. Here are a few shades of gray that may inspire an unexpected design mood.
I was on Facebook one day and I noticed that a friend posted something that said, “Listing gets you blocked.” I was a little perplexed, so I followed up and asked what she meant. She explained that whenever someone added her to a list on Twitter, she would block them. I asked why she would…
It is super important to have a responsive website. What’s that mean? Put simply, it just means your website responds to the user’s browser size or device and responds appropriately. It used to be, back when smart phones were new, that websites would just shrink down to fit in that little window. And technically that…
Your website is your best marketing tool and it is always a good idea to take a look at your existing logo and website every now then and ask yourself if your site looks dated or not as good as your competitor’s site and logo design. Here are a few questions you can use as…
We do a lot of writer websites and the main question I get asked is, “How can I display and organize my articles?” This is a great question, because for a writer, the editors looking to hire you need to see your clips. But most writers can and do write on a variety of subjects,…
We set up a lot of websites. And many of those websites need to have an online subscription form for their newsletters. The vast majority of our clients use MailChimp because it’s free up to 2,000 subscribers and integrates really well with most things. Yesterday, I was setting up a sign-up form on a website…
This question comes up from time to time, so I felt it really needed addressing. I was working with a client who has a business who has two different services. Those services are mostly unrelated and the customers who use one typically don’t use the other. The opinion was that the client should have two…
Owning a business is a lot of work, and many business owners forget to think about their website other than to get one up with basic information. But there’s so much more to your online presence that needs to be considered. Here is my top five list of what business owners need to know about…
We’ve talked in the past about how good photography is an essential part of a website. We’ve also talked about how not every small business has the money to hire a photographer. If you are one of these businesses there is no need to worry because there is a wide variety of stock photography that…
Every been wondering about Custom Post Types? (Sometimes called CPTs.) What is it? When do I use it? I have some answers for you. So what exactly is a CPT? If you have a WordPress site, you probably are aware of posts, which are usually used for writing blog posts. You login, add a new…
One thing I frequently have to explain to people is that if you want your website to work, if you want your users to follow your call-to-action, click the button, or take the next step, you have to make the website easy for them to use. So what does this really mean for you? It…