Posts by Amy Masson
Small businesses can benefit from Google AdWords, too
I was talking to a client recently about marketing and they made a statement along the lines of, “Google AdWords are a waste of money for small businesses.” And in my head, I heard the sound of record playing and coming to a screeching halt. Say what? I had to stop everything I was doing…
Read MoreHow Not to Find Photos
I have a dear friend who is starting up a yoga business. She’s been sharing her yoga class schedule on social media, posting about yoga, etc. Today I noticed that the image she was using was a little cut off and I sent a message and offered to help her with her social media images.…
Read MoreThe Display Widgets plugin issue and how to fix it
If you aren’t following WordPress or WordPress security, you may not have heard about the recent plugin fiasco. There’s a plugin called Display Widgets. I would link to the plugin, but it’s been removed from the WordPress Repository. The Display Widgets plugin was a nifty little plugin that allowed you to control which pages/posts your…
Read MoreHard and fast rules for backing up your WordPress website
Are you backing up your website? I hope your answer is not no! Don’t assume that someone else is doing it. I have heard all kinds of excuses about backups, such as “my host does backups so I don’t need to” or “my designer has a copy.” These may both be true. And yet, you…
Read MoreThe difference between SEO and UX
Most people know what SEO stands for – Search Engine Optimization. But what does that really mean? It’s basically the process of trying to increase traffic to your site through organic search results. Trying to get your site to show up in Google or Bing when people are searching for what you offer. There are…
Read MoreHow to get reviews
If you shop online, then you are no stranger to reviews. Whether it’s a simple book review on Amazon, or a review of a restaurant on Yelp or a testimonial in Google, reviews play a role in how we view businesses that we may want to do business with. Online reviews can make or break…
Read MoreWhy should I use WordPress over Wix or SquareSpace?
I get asked this question a fair amount, so I thought I would address it here. Why should anyone choose WordPress over any of the other options? Why WordPress over Wix or Squarespace or Shopify or any other DIY service? But today I’m not going to answer this question. Instead, I’m going to tell you…
Read MoreA WordPress Support Plan can save your site
We offer a few different WordPress Support Plans, and many of our clients sign up for these to keep their site up and running smoothly. Having a plan ensures your software is up to date, your site is secure, and it’s up and running at all times. But it actually can do more than that. …
Read MoreLet’s talk about testimonials
Testimonials can be an important part of your website. They can also detract if they aren’t done well. What makes a good testimonials page and should you have them? I’m a big fan of having testimonials on your website. If you are shopping online and go to buy something, you’ll read reviews right? The best…
Read MoreDon’t let your domain expire
Every so often I get an email from a panicky person that their website is down and they can’t figure out why. The first thing I do is look to see if their domain expired. This can happen for a number of reasons. Maybe you changed email addresses and stopped checking the old one, so…
Read MoreTwitter Lists Explained
I was on Facebook one day and I noticed that a friend posted something that said, “Listing gets you blocked.” I was a little perplexed, so I followed up and asked what she meant. She explained that whenever someone added her to a list on Twitter, she would block them. I asked why she would…
Read MoreImportant Notes for the Mobile Experience
It is super important to have a responsive website. What’s that mean? Put simply, it just means your website responds to the user’s browser size or device and responds appropriately. It used to be, back when smart phones were new, that websites would just shrink down to fit in that little window. And technically that…
Read MoreHow Writers Can Showcase Articles Using WordPress
We do a lot of writer websites and the main question I get asked is, “How can I display and organize my articles?” This is a great question, because for a writer, the editors looking to hire you need to see your clips. But most writers can and do write on a variety of subjects,…
Read MoreResolved: MailChimp subscribers not being added to list
We set up a lot of websites. And many of those websites need to have an online subscription form for their newsletters. The vast majority of our clients use MailChimp because it’s free up to 2,000 subscribers and integrates really well with most things. Yesterday, I was setting up a sign-up form on a website…
Read MoreMy business offers multiple services… should I have a different domain for each one for SEO?
This question comes up from time to time, so I felt it really needed addressing. I was working with a client who has a business who has two different services. Those services are mostly unrelated and the customers who use one typically don’t use the other. The opinion was that the client should have two…
Read MoreFive things business owners need to know about websites
Owning a business is a lot of work, and many business owners forget to think about their website other than to get one up with basic information. But there’s so much more to your online presence that needs to be considered. Here is my top five list of what business owners need to know about…
Read MoreCustom Post Types Explained
Every been wondering about Custom Post Types? (Sometimes called CPTs.) What is it? When do I use it? I have some answers for you. So what exactly is a CPT? If you have a WordPress site, you probably are aware of posts, which are usually used for writing blog posts. You login, add a new…
Read MoreUser experience is more important than design
One thing I frequently have to explain to people is that if you want your website to work, if you want your users to follow your call-to-action, click the button, or take the next step, you have to make the website easy for them to use. So what does this really mean for you? It…
Read MoreTricks for a Great Landing Page
If you are running a targeted ad or social media campaign, having a landing page can be really useful. So first, what is a landing page? A landing page is just a single page with a sole purpose. It’s typically not linked within the navigation, and usually doesn’t have navigation on it at all. It’s…
Read MoreBeaver Themer Review
Everyone knows I’m the hugest of huge fans of Beaver Builder. I don’t even work for them, but I sing their praises regularly. This plugin adds so much functionality and allows me to do a lot in a fraction of the time. So the guys at Beaver Builder came up with a new product called Beaver…
Read MoreRedirection: What, Why and How
There may come a time when you have to remove content on your site, change content, or rewrite old content as new. In these cases, you may find yourself needing to do some redirection, and I’m here to help you figure it out all out. What is redirection? In website terms, it’s when you direct…
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