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Yes. Oh, was that not a thorough enough answer? Yes. Yes you really should. I get asked this all the time and a lot of people don’t want to put dates on their posts. “It’ll make my site look outdated,” they say if their site is showing older posts. I disagree. It’s important for the…
Domain names. If you want a website, you have to have at least one. But what about more than one? When might it be a good idea to have more than one domain? First, let me clarify we’re talking about more than one domain, not more than one website. I have a few answers to…
Yes and no. How’s that for concise answer? Let me start by explaining what these things are. In a lot of themes, and in other SEO plugins if you use them, there are spots under your post or page to enter your meta title and meta description. What is that really for? The meta title…
It’s a well-known fact that I’m a huge fan of premium plugins. I like a plugin that is well developed, well-documented, professional and functional and often times, that means you have to pay for it. I’m okay with that. The women and men who develop these plugins deserve to be paid for their work. But…
Your landing pages should not have leaks! Let me start with definitions. First, a landing page is simply any web page that a visitor can land or arrive on. However, we typically refer to landing pages as being standalone pages on a website used for marketing purposes. For example, if you are running online ads…
It’s 2017. Websites need photos these days. There are lots of places to get them and I have some advice. I get asked about stock photos all the time, where to get them, which ones to use. And stock photos have their place, for sure. But let me tell you this – using real photos…
I pretty regularly get emails from clients who say they have received a bill for their domain name in the mail and are confused because registered it with a different company than the letter. The letter comes from a very official sounding company called iDNS or Internet Domain Name Services. Each time I tell them…
I recently watched a fun SNL video starring Ryan Gosling about how he is still, years later, haunted by the logo for the movie Avatar. Why? Because it uses the font Papyrus. Nooooo! Every graphic designer’s nightmare is having a client that wants their logo designed using the Papyrus font. So, with that in mind,…
When we’re creating new design concepts for clients, one thing we frequently get asked is why there’s a button for something that’s already in the navigation? Or why there’s a section that links to a page that is already linked somewhere else. There is a reason and a strategy for this. Not everyone uses the…
If you are starting a business, and setting up a new website on a new domain, you may just want an email address to go with it. I get asked this question a lot, so I thought I’d give out a few options as well as explain why you may or may not want to…
I was talking to a client recently about marketing and they made a statement along the lines of, “Google AdWords are a waste of money for small businesses.” And in my head, I heard the sound of record playing and coming to a screeching halt. Say what? I had to stop everything I was doing…
I have a dear friend who is starting up a yoga business. She’s been sharing her yoga class schedule on social media, posting about yoga, etc. Today I noticed that the image she was using was a little cut off and I sent a message and offered to help her with her social media images.…
If you aren’t following WordPress or WordPress security, you may not have heard about the recent plugin fiasco. There’s a plugin called Display Widgets. I would link to the plugin, but it’s been removed from the WordPress Repository. The Display Widgets plugin was a nifty little plugin that allowed you to control which pages/posts your…
Are you backing up your website? I hope your answer is not no! Don’t assume that someone else is doing it. I have heard all kinds of excuses about backups, such as “my host does backups so I don’t need to” or “my designer has a copy.” These may both be true. And yet, you…
Most people know what SEO stands for – Search Engine Optimization. But what does that really mean? It’s basically the process of trying to increase traffic to your site through organic search results. Trying to get your site to show up in Google or Bing when people are searching for what you offer. There are…
If you shop online, then you are no stranger to reviews. Whether it’s a simple book review on Amazon, or a review of a restaurant on Yelp or a testimonial in Google, reviews play a role in how we view businesses that we may want to do business with. Online reviews can make or break…