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Whenever I start the process of talking to someone about their new website, I always ask them if they want a blog. Some say yes and some say no, but some people waiver. And here is what I would say to the waiverers. Either 1) you will have a blog and maintain it or 2)…
You should. I can’t tell you how many times a potential client comes to with an existing website and I take a look and don’t see any Google Analytics script. And every time I do, I just want to face palm myself. If you don’t know if anyone is coming to your website, how are…
If you’ve made the decision to move forward with a custom logo design for your business or organization, then you’ve come to the right place. Sumy Designs can create a logo that will set you apart from your competition. A logo takes time and effort to create, but a well-designed logo will give your business…
Not surprisingly, I have a lot of opinions on this. I have a lot of opinions on many websites in general. So let me start with this – you should update your website often. But let me break it down a little further. We are no longer in an era of “set it and forget…
When we first started making websites, almost 12 years ago, you really only had a few fonts to choose from on your website because if the person viewing your website didn’t have the same fonts loaded on their computer, then whatever fonts you picked wouldn’t be displayed. What that meant was that you had to…
Yes. Google announced back in 2014 that they were going to start using SSL as a ranking factor for websites. Not everyone jumped on the bandwagon because SSLs were expensive, had to continually be renewed, and took time to install. If you weren’t a website pro, you might not know how to make your site…
Sliders. Slideshows. Carousels, It doesn’t matter what you call it, website owners love them. And I’ve been trying to convince people to stop using them for a long time. If you look at our portfolio, you’ll see lots of sites with sliders. But it’s not because I tell everyone they should have one. The truth…
One of the most important often overlooked parts of SEO is keyword research. What exactly is it and why is it important? Keyword research is the process of finding the right keywords for your site. It’s super important, because if you don’t know what people are searching for, you might be targeting the wrong term.…
This post can be viewed as a beginner’s guide to the differences between a JPG, GIF, PNG, and SVG. Sometimes the differences in file formats are subtle and sometimes they are vast, but this brief explanation should give you a better understanding of each format and help you know when to use each them. We’ve…
One of my favorite things to do is go over someone’s website and tell them everything that’s wrong with it in a website audit. I kid! Mostly… But I do frequently get asked to evaluate websites and give feedback about what, in my professional opinion, the website is doing right and what it’s doing wrong…
A happy new year from Sumy Designs to all the small business near and far. 2017 was a good year for Sumy Designs, I hope it was for you as well. We are growing more and more every year and to keep up with all of that growth there is a lot of learning. We…
As a realtor, your online presence needs to be great. But so many realtors make several key mistakes and miss the mark when it comes to attracting new clients. I’m here to help you understand the value of your websites and how to effectively use the web to attract new clients and new business. What…
Some things will stay the same and some things will be brand new next year. Here are a few design trends for 2018 that can inspire your next website design. The return of depth and the death of flat design Flat design has been dying a slow death over the past few years and true…
So many websites owners have one focus and that focus is getting users to their website. They watch their analytics, and so long as the numbers are going up, they are happy. But the truth is, getting people to your site is only half the battle. (Maybe less than half.) The other half of the…
Did you know that according to the Bureau of Labor Statistics’ Business Employment Dynamics, only 80% of small business startups will survive their first year? And only 50% will survive five years? Sumy Designs has been around for over 12 years and being a small business ourselves, we know few things about startup and small…
You’ve probably never heard of or used Google Posts. So what is it? It’s a fantastic way to jazz up your Google local business listings. Let’s start with a brief intro of the Google My Business listing. If you own a business and don’t have one, you need one. This is essentially the “Yellow Pages”…