Join our list!
Our blog, delivered to your inbox. Never miss a post!
Thanks for subscribing! Please check your email for further instructions.
Launching new websites is one of my very favorite things to do, but I always want it to go smoothly for everyone, so there’s definitely a must do list for a smooth transaction. Here is my checklist for things you must do before you go live. Proofread Proofread, proofread, proofread. I don’t know how many…
How fast is your website? Does it load quickly? If not, it’s time to work on that. Google has been saying for a long time that page speed is going to start counting in their ranking algorithm and the time is upon us. What is page speed? Page speed is simply a measurement of how…
I have a secret. I am addicted to automation. I love making connections. One of my favorite past times is perusing Zapier to find more ways to connect my various services and apps. And yes, it has waylaid me on other work from time to time. We all have our distractions. Of course, you may…
If you have a newsletter, there’s a good chance you use MailChimp. And why not? It’s easy. It has great integrations. And, for many of us, it’s free. How can you top that? How about with automated campaigns? So you’re probably asking, what is an automated campaign? Typically, business owners and bloggers have a list…
So you’ve got a fabulous new website but nobody’s coming? Is it time to panic? Not yet! There could be lots of reasons why you are seeing issues. Let’s explore a few options. First, I want to confirm how we know that nobody is coming to your website. Do you have Google Analytics installed? If…
I have written a lot lately about getting online reviews and how important they are, but of course the goal is to have all good reviews. But if you are a business that services a large number of clients, there will likely be a time when someone leaves you a negative review. So what do…
If you post on social media, and if you write blog posts that you are posting on social media, I want to take a minute to talk to you about image sizes. Did you know that each social media platform has different requirements for featured images? That doesn’t mean you’re required to have a specially…
If you have a website, and that website has more than a few words of content, then I want to talk to you about the “Back to the Top” button. What is this? And do you need one? This is a little button that hovers over your content, usually in the bottom right of the…
I was talking to my dad the other day. I’d sent him a book for his birthday and I said, “It has great reviews.” He responded that he didn’t pay attention to reviews because they were all paid for by the book publishers. We had a talk about how on Amazon, they weren’t paying the…
Back in April of 2015, Google drew a line in the sand. And that line was about mobile-friendliness. If your site didn’t cut it, then it got cut. We nicknamed this “mobilegeddon” and advised everyone that if your website wasn’t mobile-friendly or responsive, then it needed to get that way and fast. Now, Google has…
There are a lot of people who can make a decent looking website. And many designers can create beautiful designs that can be used on a website. And I think we create both great designs and functional websites, but what really sets us apart is that we focus on creating websites to achieve a specific…
One of the biggest misstatements when it comes to websites is that if you build it, they will come. So many times I’ve seen a website launch and the owner expected to immediately be flooded with visitors and new customers, and that’s usually not the case. Reasons why you may not have visitors No one…
You’re busy. You don’t have time to login to Twitter, Facebook, Instagram and continuously update your status and engage with your customers. But as a savvy business owner, you know that’s something that needs done. So you hire help. Great! But what usually happens is that someone is hired, they are granted access to social…
One of my favorite hobbies is looking at a website and telling you everything that’s wrong with it! It’s my super power. So I thought I’d use this platform to tell you everything you shouldn’t put on your website, to help you proactively create a website that your visitors will love. Things to avoid on…
Is your website successful? Yes? No? How do you know? Have you considered that question at all? When we start talking to a potential client about their new website, I always ask them two initial questions: What do you want the user to do when they come to your website? How will you know if…
Advertising on Facebook requires knowledge, experience, and time to get it right. If you are running your own business and your own Facebook advertising campaigns, you probably aren’t looking to waste time and money on advertising mistakes. So here is a list of a few common mistakes to avoid so you can spend less time…