Posts by Susan Sullivan
Exploring Human vs. AI Stock Photography: Benefits, Drawbacks, and Best Practices
Businesses rely heavily on stock photography to enhance their projects. But should you use human or AI photos? Learn the benefits & drawbacks and how to make the call.
Read MorePrevention of COVID-19 in workspaces
We understand that working from home isn’t an option for all of our clients, so we’ve put together a checklist to help ensure your safety and the safety of your employees and co-workers to help prevent the spread of COVID-19 in the workplace
Read MoreSizing and adding banner art to YouTube and Facebook
How to add and correctly size banner art for Facebook and YouTube
Read MoreA few strategies to help your business survive the recession
As we dive a little deeper into this new realm of pandemic and economic hardships, having a strategy to stay alive is essential to keep your business afloat and your fears at bay. Here are a few tips that can help combat the negative effects.
Read MoreTypes of video to use to increase business exposure during the Covid-19 crisis
As our daily routines change our needs for communicating change too. One way to have better communication and thoughtful interactions with your audience is through video. Here are some ways you can use video to increase exposure and viewer engagement.
Read MoreCreating better content for your website
Your website’s content represents your business and values and draws in the prospective clients that drive your future growth.
Read MoreTips for Using Photography on Your Small Business Website
Photographs are more than just ornamental elements of your website design, if used correctly they communicate your ideas in a clear and concise way that delivers a better user experience.
Read MoreImpacting Lead Generation
The marketing world is in a sparring match for a narrow pool of disposable income. Impacting lead generation can make the difference between a website that is creating traffic and revenue and one that isn’t.
Read MoreWhy you should hire a professional to design your logo
There are many reasons to hire a professional logo designer, here are just a few.
Read MoreShould you use instagram for your business?
When I talk to business owners about their online presence, they all seem to already have or have planned a Facebook presence, but not as many have been thinking about Instagram. But should you be, as a business owner? The answer is, it depends. The rule of thumb for any business and social media presence…
Read MoreWays to create a better reader experience on your blog
Websites with blogs have more visitors and more conversions. This is the truth. But there’s more to it than just adding a post and writing some words. You need to create something better, something that not only is compelling for your audience, but is designed in a way that makes it easy to read. Use…
Read MoreThe Logo Design Process
If you’ve made the decision to move forward with a custom logo design for your business or organization, then you’ve come to the right place. Sumy Designs can create a logo that will set you apart from your competition. A logo takes time and effort to create, but a well-designed logo will give your business…
Read MoreWhat’s the difference between a jpg, gif, png and svg?
This post can be viewed as a beginner’s guide to the differences between a JPG, GIF, PNG, and SVG. Sometimes the differences in file formats are subtle and sometimes they are vast, but this brief explanation should give you a better understanding of each format and help you know when to use each them. We’ve talked…
Read MoreBlogging trends and website design
A happy new year from Sumy Designs to all the small business near and far. 2017 was a good year for Sumy Designs, I hope it was for you as well. We are growing more and more every year and to keep up with all of that growth there is a lot of learning. We…
Read MoreVisual trends in website design 2018
Some things will stay the same and some things will be brand new next year. Here are a few design trends for 2018 that can inspire your next website design. The return of depth and the death of flat design Flat design has been dying a slow death over the past few years and true…
Read MoreBig tips to help your small business
Did you know that according to the Bureau of Labor Statistics’ Business Employment Dynamics, only 80% of small business startups will survive their first year? And only 50% will survive five years? Sumy Designs has been around for over 12 years and being a small business ourselves, we know few things about startup and small…
Read MoreCommon Design Lingo
Above the Fold Back in the day, this was the term used to describe the content that was on the front page of the newspaper before it was folded … in today’s world, it refers to the content that is present on the monitor when a webpage is opened. This is way less of a…
Read MoreFonts that are not my type
I recently watched a fun SNL video starring Ryan Gosling about how he is still, years later, haunted by the logo for the movie Avatar. Why? Because it uses the font Papyrus. Nooooo! Every graphic designer’s nightmare is having a client that wants their logo designed using the Papyrus font. So, with that in mind,…
Read MoreThe benefits of rebranding for your small business
Reaching new audiences Refreshing the look of your small business gives you the opportunity to hone in and target any new audiences you see as potential target audiences. Promote your brand amply and correctly and keep your brand evolving to meet changing times. New goals for evolving times As the years go by our products,…
Read MoreMany shades of gray
Color isn’t always vibrant and exciting – sometimes it is pale, mute and dark. Sometimes a pop of a bright hue is all it takes to create a fabulous palette, or sometimes monotone is the way to go. Here are a few shades of gray that may inspire an unexpected design mood.
Read MoreThings to think about when considering a new logo or website design
Your website is your best marketing tool and it is always a good idea to take a look at your existing logo and website every now then and ask yourself if your site looks dated or not as good as your competitor’s site and logo design. Here are a few questions you can use as…
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