SEO
What you need to know about Google Algorithm Updates
If you care about SEO and have followed up on what Google is doing, you may have noticed that a core Google algorithm update was released this week. The September...
The Truth about Outbound Links for SEO
SEO is an ever-changing and evolving thing. I like to call it an invisible science. There's a lot that goes into it, and most of it you can't see. One...
How to Optimize Web Pages
Last week, I wrote a pretty lengthy post about How to choose keywords for SEO. One of the key parts of SEO is knowing how to pick the right keywords....
How to choose keywords for SEO
When it comes to SEO, there are a lot of things to know and understand and there's a lot of old information out there that may not be relevant. But...
What you can learn from searching for your own keywords
SEO is not easy, and it's not fast. It takes time to figure out what people are searching for, what those queries mean to you, and how to get found...
Clickless Searches. What do they mean for your SEO?
What is a clickless search? Clickless searches are when your search query shows an answer in the search engines that don't lead to you clicking through to a website. The...
Your expertise can hinder your SEO
SEO can be expensive, so a lot of folks plan to start off with a DIY campaign. They think that because they are an expert in their field, they know...
Why use Google Analytics for your site?
Because if you can't measure it, you can't improve it. Having a website is great. You should have one. But a good website, a strategic website, is one that is...
How to find & fix broken links
What is a broken link? A broken link is a link to a page on your website or a blog post that doesn't exist. This happens sometimes when a blog...
SEO Copywriting Tips from Yoastcon 2019
Some of the Sumy Designs team recently attended YoastCon 2019 in Nijmegen, The Netherlands. We heard many great speakers and gained lots of new knowledge. One of the speakers who...
SEO mistakes you’re probably making
Are you trying to do SEO by yourself? I hear this from people all the time, and I cringe. SEO is complex and complicated and attempting to parse all the...
Why your metadata is important for SEO
Metadata is not dead. What is metadata or meta tags? When it comes to SEO, these are your page title and description, the information that shows up (if Google likes...
Link Building for 2019
One of the best ways to increase your authority with Google is through quality backlinks. A backlink is simply when another website links to your website. And when a lot...
SEO for 2019: What Really Matters
Search Engine Optimization is going to be as important as it's ever been, but what can you expect and plan for in 2019? Of course, Google's not going to give...
DIY SEO tasks you shouldn’t ignore
You have a great site, you worked hard to optimize it for search engines and you're starting to get traffic. Hooray! But guess what? SEO doesn't end. It never ends....
Optimize your Google Business Listing to Improve your Local Ranking
If you have a website, you want to take the top spot in Google listings. However, if you have a website, you probably know that is easier said than done....
What’s E-A-T have to do with SEO?
Yes, you read that correctly. I didn't ask "What's to EAT?" I asked "What is E-A-T?" If you've been paying attention to Google and their updates, something we follow pretty...
Choosing SEO Metrics
SEO sometimes sounds like a scary thing, because it's not something with an immediate and satisfying result. I can't perform SEO one day and expect to see miracles the next...
Avoid 404 Errors with Redirection
Have you ever clicked on a link and get to a page that says something like 'Sorry, that page doesn't exist.' That is a big bummer when you're looking for...
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