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This is literally a question I get asked at least twice a week. I truly wish I could just give a simple answer like “two weeks.” But the reality is that building a website has a lot of components, a lot of factors to consider. So there is no definite timeline that I can give…
If you’ve been following this blog for a while, you know that on March 1st, we launched our redesigned site and added on a brand new video. It was something we’d been thinking about for a while. Video is huge, and our thought was that it would allow us to have a more emotional connection…
“We had someone working on our site, but we had all sorts or problems.” I hear this kind of statement from people a fair amount, and it always raises my eyebrow a bit. Is the problem really with the person you hired? Or is the problem with you? Or is there a problem with the…
If you have a business that sends invoices, then you should have a link on that invoice that allows your customers to pay online. Preferably on your website. Why? Because it’s convenient. In the year 2016, I should not have to write a check to pay for a service. I’m much faster to pay if I can…
We get a lot of inquiries from people who have big dreams. They want a new site, and they want SEO, they want e-commerce, they want the works. But once the quote comes their way, they lose all the wind from their sails! One thing I want to be sure people understand is that when…
I was in college when the Internet became a “thing.” Back then, it wasn’t hard to find what you were looking for, because there weren’t a gazillion websites. But as the world wide web became more prominent, it started to become harder to find what you were looking for. I actually remember a time, and…
Pinterest is a visual take on social media, so if you want your images to be productive you need to make sure they get noticed. Here are a few tips that will help you get more pins on Pinterest: Go faceless Pinterest research has found that pins without faces do better than those with faces.…
I hate to be the bearer of bad news. But the truth is, doing e-commerce is hard, and doing it successfully is even harder. Usually at least once a day we get an inquiry from someone who wants an e-commerce site. Everyone seems to have a product to sell and wants to put it online,…
The iPhone takes great photos these days, and I’ve heard the iPhone 7 does even better. I have personally stopped carrying my big camera on trips and stick to just my phone usually. I know you can take photos for free without buying new equipment. But trust me, when it comes to your website, you need…
There are days when it seems like throwing myself into heavy traffic is a better idea than having to write another a blog post. Really. Somedays, I just want to give up, say goodbye to the blog, and spend my newly allotted time organizing the pantry like a normal, non-blogging human does. But I don’t,…
One of the things that our clients love about us that we are responsive. If you send me a message, you are going to get a reply, often times within minutes. People have come to expect that sort of response time from me. If I don’t respond right away, or if perhaps I run out…
Pantone unveils the top colors for spring 2016 and say they will “transport us to a happier, sunnier place where we feel free to express a wittier version of our real selves.” If your website is due for a makeover, try some of these trendsetting colors. This season of colors is bright, cheery and full of…
More than you realize. A WordPress website is not a “set it and forget it” website. It’s got “moving” parts. First, you have the core software, WordPress, but then have plugins. Most WP sites we do have many plugins. My new website “blueprint” for any new site starts with ten active plugins, and depending on the complexity…
Let’s start with this: What exactly is caching? Caching is the process of optimizing your site to get the best performance. So, when someone logs onto your website, several things have to happen for them to see it. Your page has to be loaded. All the HTML from your page has to be loaded. All…
Maybe. But first, consider this. You are the expert at your business. You know what you bring to the table. You know who benefits from your service. You know how you best serve your customers. Can you present this information to the reader of your website? Start by Brainstorming Make a list of all the pages…
Believe it or not, there’s some debate on this. I saw someone on Twitter wondering if she should put testimonials on her site, and someone else told her absolutely not, that it was stooping to a lower level to include testimonials. That her work should speak for itself. On one hand, if all of your…