A Guide to Your Political Campaign Website
Tis the season when election websites start popping up, and as you may expect, I have a lot of opinions about what makes a good political campaign website. Since the...
How to Measure SEO Success: Key Metrics and Tools for Analysis
You've put in the time and effort to optimize your website, but how do you gauge the effectiveness of your SEO efforts? How can you tell if your website is...
Google Analytics showing a ton of visits from Poland?
If you have taken a look at your Google analytics in the last month, you might have a surprise in there. A huge uptick in traffic from... Poland? Here's a...
Web Design Flaws Sabotaging Your Ads ROI
Don't let your clicks go to waste! You've meticulously crafted compelling ad copy, targeted the right audience, and even snagged a decent click-through rate. But something's not quite right. Conversions...
Top Questions Business Owners have about Websites
Your website can make or break whether someone decides to hire you or buy from you. It says a lot about you and your business. And you have a lot...
Measuring Website Success: Key Metrics for Business Owners
A well-designed and effectively managed website is a vital tool for businesses of all sizes. Whether you're running a small online store or managing a large corporate website, understanding how...
GA4 vs UA: Analytics is Changing. Here’s what you need to know.
If you use Google Analytics, you've probably received an email about the sunsetting of Universal Analytics (UA), and the move to Google Analytics 4 (GA4) and you may be wondering...
The Trouble with Automated Data Reporting
Longtime followers of this blog will know that I am a big fan of automation and a big fan of data, so you'd think that a automated data reporting would...
UTM tags: What are they, how and why to use them
You may or may not heard of a UTM tag, but here's the short definition. A UTM tag is a snippet of text you can attach to a URL to...
When Less Traffic Isn’t a Bad Thing
It can be startling to login to your analytics or stats program and see a decrease in traffic. The first thought might OH NO, what happened? Why is everyone leaving?...
Google Analytics Traffic: What really matters
If you are using Google Analytics, you may have already realized this much... it's complicated. There's a LOT of data in there about Google Analytics traffic. On a monthly basis,...
Why use Google Analytics for your site?
Because if you can't measure it, you can't improve it. Having a website is great. You should have one. But a good website, a strategic website, is one that is...
