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What’s the difference between a jpg, gif, png and svg?

  This post can be viewed as a beginner’s guide to the differences between a JPG, GIF, PNG, and SVG. Sometimes the differences in file formats are subtle and sometimes they are vast, but this brief explanation should give you a better understanding of each format and help you know when to use each them. We’ve…

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What to expect in a website audit

One of my favorite things to do is go over someone’s website and tell them everything that’s wrong with it in a website audit. I kid! Mostly… But I do frequently get asked to evaluate websites and give feedback about what, in my professional opinion, the website is doing right and what it’s doing wrong…

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Blogging trends and website design

A happy new year from Sumy Designs to all the small business near and far. 2017 was a good year for Sumy Designs, I hope it was for you as well. We are growing more and more every year and to keep up with all of that growth there is a lot of learning. We…

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Websites for Realtors

As a realtor, your online presence needs to be great. But so many realtors make several key mistakes and miss the mark when it comes to attracting new clients. I’m here to help you understand the value of your websites and how to effectively use the web to attract new clients and new business. What…

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Visual trends in website design 2018

Some things will stay the same and some things will be brand new next year. Here are a few design trends for 2018 that can inspire your next website design. The return of depth and the death of flat design Flat design has been dying a slow death over the past few years and true…

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How to Kill Your Conversions

So many websites owners have one focus and that focus is getting users to their website. They watch their analytics, and so long as the numbers are going up, they are happy. But the truth is, getting people to your site is only half the battle. (Maybe less than half.) The other half of the…

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Big tips to help your small business

Did you know that according to the Bureau of Labor Statistics’ Business Employment Dynamics, only 80% of small business startups will survive their first year? And only 50% will survive five years? Sumy Designs has been around for over 12 years and being a small business ourselves, we know few things about startup and small…

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Google Posts: A cool feature you probably don’t know about

You’ve probably never heard of or used Google Posts. So what is it? It’s a fantastic way to jazz up your Google local business listings. Let’s start with a brief intro of the Google My Business listing. If you own a business and don’t have one, you need one. This is essentially the “Yellow Pages”…

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Is having a professional website design worth it?

In the days of a million options for the do-it-yourself website, many people are asking themselves if having a professional website design is worthwhile, or if they can just use a template and do it themselves. There are a lot of DIY options to choose from these days, such as WIX, Square space or even…

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Offering websites in multiple languages is much more than just translating your content

First, you might be asking yourself, why should I offer my site in multiple languages? I only speak English. The question isn’t about what language YOU speak, but about what languages your customers speak. Do you live in an area that has a high population of speakers of another language? Do you want to be…

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Are you giving your customers what they’re looking for?

One thing I think small business owners overlook when getting started with a new website is what their customers are actually looking for. These clients come to us with their dreams and wishlists, which is great. But often times, they are so caught up in thinking of what they want their website to do, they…

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Why go to a WordCamp?

Next week is the 3rd annual WordCamp US and I’m pretty excited to go! It’s my favorite conference of the year. I recently was talking to some of my nerd friends a/k/a colleagues in the field and learned that some of them had never been to a WordCamp. So I wanted to present my list…

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Changes in SEO for 2018

The thing about SEO, it’s always changing. As soon as you think you’ve got it down, there are new rules and changes to be implemented. Trying to keep up with it as a site owner is hard enough. So here’s a brief recap of what we’re seeing and what to expect. I’ve been writing about…

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Common Design Lingo

Above the Fold Back in the day, this was the term used to describe the content that was on the front page of the newspaper before it was folded … in today’s world, it refers to the content that is present on the monitor when a webpage is opened. This is way less of a…

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Blog Writing for Technical People

You’re a technical person and you have to write a blog post. Great! You’re a smart person and you know the topic, so you’re going to explain it to your readers. Except you’re probably going to do it wrong. Okay, so there’s no wrong way to write a blog post, but there are ways to…

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Do you really need to optimize your images?

Yes. Yes you do. Let’s talk about this. Remember back when cell phones first got cameras and your photos were all grainy and blurry and not very good? The good news is that phones now take excellent photos. I no longer even carry my big camera on vacation anymore, I just take my iPhone. The…

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