Posts by Amy Masson
Tips for Increasing Conversions
Many business owners feel like if they have a web presence, that’s all that matters. People will see the website, call or come in, and that’s all there is to it. They haven’t even considered conversions. Or even know what a conversion is! So let’s start with that. What is a conversion? Simply put, when…
Read MoreHow to choose the best web design company
When we started working on the web in 2006, the vast majority of companies offering web design services had a brick and mortar office, usually also offered print design and web hosting, domain names, and often even office networking. It was a one stop shop and you could walk in and sit down with them…
Read MoreWhat does a small business website need?
As a small business ourselves, we understand what every small business website design needs. You’re online presence is more important today than ever before. Not everyone knows that, though. We asked our client Brian Quinlisk, owner of Absolute U Fitness – a small personal training studio, what he thought about getting a website. “I own…
Read MoreSolving Form Delivery Issues
Forms. You have to have them, but sometimes you just can’t get them to work. Recently I was hired to revamp a website and when I logged in for the first time, I discovered that there were four different form plugins! I was shocked. Why would anyone need four different form plugins? So I asked.…
Read MoreIs a WordPress website right for you?
There are a lot of options when it comes to websites and a lot of tools to create one. How do you know which one is right for you? There’s no one correct answer. We make WordPress websites, but that may not be the best fit for you, your organization or company. So let’s look…
Read MoreThe importance of your Google Business Listing
If you have a business, then you need to have it listed in Google. Did you know you can set up a Google My Business listing absolutely free? It’s true! It helps your customers not only find you, but find valuable information about your business. The Google Business listing gets you on the map. What do I…
Read MoreInstalling a theme is just the beginning
I frequently have folks come to me because they wanted to DIY their own website, installed WordPress and bought a theme, uploaded the theme, and then realized they had no idea what to do. Guess what? It’s a lot more complicated than just installing a theme. Anyone can click “upload” and then activate the theme.…
Read MoreWhat outside costs are involved in having a website?
There’s more to having a website than just paying a designer to design it and a developer to develop it. There are going to be outside costs that you have to pay for to get a website, as well as some optional costs that you may run into. It can be very confusing and feel…
Read MoreChrome’s “Not Secure” message is here
I’ve been harping on SSL for a long time now. I feel like in my tech circles, I’m probably known as the SSL Lady. Years ago, Google started giving a rank boost to sites that had SSL. For me, that was a good enough reason to enable SSL on my site and so we did…
Read MoreHow to rebrand without losing your clout
After 12 years in business, we’ve done a lot of websites. We’ve seen plenty of businesses come and go and we love the variety of websites we get to work on. One thing that’s happened a lot over the years is companies and businesses changing their image, their name, and their services. Knowing how to…
Read MoreOrganize your content with Custom Content Types
I love WordPress and love everything it can do. Lots of times I take over websites and find pages and pages of content. Content is king. I love content. But when you get more than 20 or 30 pages of content, it can get hard to manage! And the more pages you add, the harder…
Read MoreIt’s easy to rank for terms that nobody is using
The other day I got an email from a potential new client, needing some website help. In the email, they proudly told me all the search terms they were ranking highly for. On a hunch, I went into my keyword search tool and looked up the terms they were ranking for and found that none…
Read MoreHow writers should showcase clips on websites
We do a lot of websites for writers here. These are some of my favorite types of sites to work on. After so many years and so many writer sites, we’ve developed a pretty good system for working with writers to showcase their work and their professionalism. But the one thing we always have to…
Read MoreThe best way to showcase your service areas on your website
If you provide service to customers away from a brick and mortar store, then it’s possible that you need to showcase your service areas on your website, so those who find you know if you service their area or not. This is particularly helpful if you live in an area that has a lot of…
Read MoreThe Secret to Generating Ad Revenue on your Blog
If you have a blog that isn’t for business, there’s a good chance you’d like to monetize it and make a little extra cash. So you sign up for Google AdSense, create your javascript ads, and start slapping them all over your page. One in the sidebar, one in the post body, one in the…
Read MoreMeta descriptions are short again!
One of the things you can do with your content is provide meta descriptions. A meta description is simply a description of your page, seen by search engines, so that they know what your page is about. If you’re lucky, they’ll show up in the SERPS (search engine results pages) for your page. If you…
Read MoreSecrets of a Successful Website
Have you ever watched the show Flip or Flop on HGTV? The show has two professional house flippers who make a living finding homes, buying them quickly, rehabbing them, and then putting them back on the market with the hope of a big profit. I feel like there should be an Internet version of this,…
Read MoreUsing internal links to help users (and search engines) find your content
An internal link is a link on a domain that goes from one page on that site to another page on that site. The purpose of an internal link is to allow someone who is reading your content to get to related content easily. When people talk about link building, they typically are talking about external…
Read MoreHiring a small team for your WordPress website
When it comes to website design and development, there are a lot of choices. There are huge companies with lots of employees, big offices and big fees. Then on the flip side, you have new freelancers working solo out of coffee shops or off-shore developers working for a fraction of the cost and then there’s…
Read MoreTop Benefits of having a WordPress Website
We love WordPress. That’s not earth shattering news. I was taking my daughter to get her French horn repaired yesterday and was chatting with the owner of the shop who was having some website issues and he told me he used Joomla. I told him my own website was once in Joomla, but we switched…
Read MoreFrequently “Should-Be” Asked Questions
I’m a big proponent of having an FAQ page on your website. If someone lands on your site, they probably got there for a reason and not because they clicked through on a cat meme. They probably want more information and probably have some questions. And studies show that if you can answer their questions…
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