Understanding and using analytics is integral for understanding and enhancing the user-experience for your customers. Peruse our extensive list of articles on analytics to help gain insight and perspective.
A Guide to Your Political Campaign Website
Tis the season when election websites start popping up, and as you may expect, I have a lot of opinions about what makes a good political campaign website. Since the...
Google Analytics showing a ton of visits from Poland?
If you have taken a look at your Google analytics in the last month, you might have a surprise in there. A huge uptick in traffic from... Poland? Here's a...
Web Design Flaws Sabotaging Your Ads ROI
Don't let your clicks go to waste! You've meticulously crafted compelling ad copy, targeted the right audience, and even snagged a decent click-through rate. But something's not quite right. Conversions...
Top Questions Business Owners have about Websites
Your website can make or break whether someone decides to hire you or buy from you. It says a lot about you and your business. And you have a lot...
Measuring Website Success: Key Metrics for Business Owners
A well-designed and effectively managed website is a vital tool for businesses of all sizes. Whether you're running a small online store or managing a large corporate website, understanding how...
GA4 vs UA: Analytics is Changing. Here’s what you need to know.
If you use Google Analytics, you've probably received an email about the sunsetting of Universal Analytics (UA), and the move to Google Analytics 4 (GA4) and you may be wondering...
The Trouble with Automated Data Reporting
Longtime followers of this blog will know that I am a big fan of automation and a big fan of data, so you'd think that a automated data reporting would...
UTM tags: What are they, how and why to use them
You may or may not heard of a UTM tag, but here's the short definition. A UTM tag is a snippet of text you can attach to a URL to...
When Less Traffic Isn’t a Bad Thing
It can be startling to login to your analytics or stats program and see a decrease in traffic. The first thought might OH NO, what happened? Why is everyone leaving?...
Track your conversions with Google Analytics
We install the Google Analytics script on every site we create, because it's important to know what kind of traffic is coming to your site no matter how big or...
Setting Measurable Goals for your Website
Is your website successful? Yes? No? How do you know? Have you considered that question at all? When we start talking to a potential client about their new website, I...
Want to be #1 in Google? So does everyone else.
But the truth is, most people aren't willing to put in the work required to attain that status. At least once a week I get an inquiry from someone that...
You can use Google analytics to improve your website
If you have a website, and you care about what people are doing when they land on it, then you need Google Analytics. The data you get from having it...
Adding video to your site can increase conversions
If you've been following this blog for a while, you know that on March 1st, we launched our redesigned site and added on a brand new video. It was something...
Got a high bounce rate? Here are some tips for keeping your visitors on your site.
First, what's a bounce rate? If you have Google Analytics, you'll see the actual bounce rate, which is the percentage of people who leave your site after only visiting one page....
SEO Myth Debunked
Have you heard this joke? "Where's the best place to hide something? On page 2 of Google." Ha! We all laugh. And there's no denying that ranking on the first page...
Referrer Spam in Google Analytics
What is referrer spam? When you are looking at your Google Analytics and you see a bunch of referrals from places like "buttons-for-your-website.com" and "success-seo.com" or my new favorite "copyrightclaims.org",...
In Google Analytics, what does ‘bounce rate’ mean?
Your bounce rate is the percentage of visitors to your site that land on one page, then leave without looking at any other pages. So they "bounce" off the page,...
Understanding your Analytics
On Monday, I wrote about how to get more traffic to your site. There are many ways to do this, but once you get traffic, how do you know what...
