Design
Are you giving your customers what they’re looking for?
One thing I think small business owners overlook when getting started with a new website is what their customers are actually looking for. These clients come to us with their...
Common Design Lingo
Above the Fold Back in the day, this was the term used to describe the content that was on the front page of the newspaper before it was folded …...
People navigate websites in various ways – plan for it
When we're creating new design concepts for clients, one thing we frequently get asked is why there's a button for something that's already in the navigation? Or why there's a...
Many shades of gray
Color isn't always vibrant and exciting - sometimes it is pale, mute and dark. Sometimes a pop of a bright hue is all it takes to create a fabulous palette,...
Things to think about when considering a new logo or website design
Your website is your best marketing tool and it is always a good idea to take a look at your existing logo and website every now then and ask yourself...
A bad website can be worse than no website
Many people don't see the value in having a great website, and think they can easily put together one using some of the build it yourself tools available. Then when...
Is a logo a necessity?
We get a lot of questions from small business owners wondering if they really need a logo. Honestly, not every small business does. You can certainly sell your products or services...
The difference between tints, tones, and shades
TINTS Adding white to a pure color creates tints. Tints are often associated with pastel colors because they are softer and subtle. You can mix any of the basic twelve...
The Principles of Good Design
Dieter Rams is an industrial designer who wrote the book on what good design is – and it’s pretty much law in the design world. Even the Apple designers were influenced...
WordCamp DFW 2016 Presentation
I had the opportunity to present for WordCamp DFW, at the University of Texas, Arlington, in September and the video of the presentation is now up on WordCamp TV. Even though...
Style Guides and Branding Mockups
When a client begins a website with Sumy Designs we start by asking our client a lot of discovery questions. We work with our clients to find out just about...
No fail font combinations
These days there is no shortage of font choices to use on your website or marketing materials. This is great because the choices are limitless and this is bad for...
Discovering our clients
When we start a website we work with our clients to find out as much as we can to get the most information available so we can create a website...
Come see me at WordCamp DFW
WordCamp DFW is this Saturday, September 24th, so if you haven't already you should get your tickets and get ready to learn. Sumy Designs is primarily a two-person design and...
Make a color palette with your phone photos
A few months ago I discovered a wonderful phone app called Color Viewfinder. If you have a favorite photo or favorite place and want to create a palette based on...
Fashionable Web Design
A lot of cool things have been happening in the design world so far in 2016, so I thought I'd take a few minutes to talk about the ones that...
Working with color for both print and web designs
When a client wants more than a website it is important to know the basics of print design and web design and to know how they work together. If you know...
Finding color inspiration for your website
Color palette choices are crucial to the effectiveness of your website's success. Subtle shifts in shades and tints within a palette can drastically alter the personality of your design and...
Making great 404 pages
What is a 404 page? The web site hosting server will typically generate a "404 Not Found" web page when a user attempts to follow a broken or dead link;...
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