You have a great site, you worked hard to optimize it for search engines and you’re starting to get traffic. Hooray! But guess what? SEO doesn’t end. It never ends. Your website needs routine SEO care and maintenance to stay on top of it’s game. Here are a few things you should be doing on a routine basis to make sure that your site stays up and increases in ranking.
Review and update your content
There’s nothing Google likes more than fresh content. Your old content will get old and stale if you don’t update it. Your business changes and grows, so should your website content.
You should plan to review and update your website’s content every few months. I recommend you review it quarterly. But don’t count on remembering it, be sure to put it on your calendar and be sure to allot time to do it.
Check your page speed
But don’t obsess about it. Page speed is important and is a ranking factor now but more importantly, your users will leave your site if it’s slow. Check that your site isn’t being bogged down by old plugins or database tables. You can check your page speed at a variety of places, I like Pingdom and GTMetrix.
Update your Google Business Listing
Your Google Business Listing may be the single most influential factor in your local rankings. Don’t ignore it. If you update your website, then you should probably be updating GMB too. Your hours should be up to date, your logo and photos should be up to date, and definitely take advantage of Google Posts.
Check in with your analytics
Your analytics accounts provides powerful insights about how people are using your website. Don’t neglect to take a look and see what’s going on. Not only will this provide you with alerts if something is gone wrong, but it can give you information about changes you should make to your website to improve your user’s experience.
These tasks won’t take long if you stay on top of them, so be sure to plan for time to do all of these things. My advice is always to put it on the calendar. If it’s not on the calendar, it doesn’t exist. If you push taking care of your own online presence to a back burner, you are doing a disservice to the business you’ve built.
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