Personal Branding: What, Why and Who

STAND-OUT-PERSONAL-BRANDWhat is personal branding?

Personal branding is the practice of individuals branding themselves to market and promote their careers or status. Most often the branding involves an individual’s name, product or organization. In today’s world, because of the overwhelming presence of social media and online marketing, personal branding is considered, by many, an essential part of good business practices. But who really needs this type of branding and why?

Why should I have a personal brand?

Your personal brand helps you stand out from the competition by expressing your character. Your brand gives you credibility by validating your business or specialty. This brand if your first step at leaving your mark in a world of competitors. Building a unique and strong brand for yourself allows you to connect with your targeted audience and build connections that are memorable and powerful. A good brand sends the right message and gains your business or service recognition.

Who needs personal branding?

Personal branding is great for anyone who is starting an independent small business, anyone who is looking to promote personal skills for a job promotion, or for anyone needing to promote their personal products or services. Here are a few examples of careers that personal branding would be good for:

  • Writers and authors
  • Psychologists, Veterinarians or any healthcare professional in a personal practice
  • Attorneys
  • Personal fitness trainers
  • Hair stylists and beauty professionals
  • Dog, horse and animal trainers
  • Professional bloggers
  • Personal chefs and bakery artists
  • Life coaches
  • Artists and Photographers
  • Massage Therapists
  • Architects
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Susan Sullivan

Graphic Design. I live in the Dallas/Fort Worth Metroplex area with my husband and children. I am an avid distance runner, environmentalist, part-time beekeeper, chicken farmer and amateur photographer.

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