I had the opportunity to present for WordCamp DFW, at the University of Texas, Arlington, in September and the video of the presentation is now up on WordCamp TV. Even though I was recovering from a pretty bad cold (which felt like the plague), presenting was a lot of fun and I had a great time. There were a lot of really great questions after the presentation, so many that we had to move out into the hall to finish because we ran out of time.

My talk was geared toward web designers who primarily create WordPress websites for small businesses. I covered the best methods we use for obtaining detailed discovery information so small design agencies can create a site that will target their client’s audience and fulfill their client’s objectives. Specifically, I discussed the discovery methods relating to the client’s competition and marketing goals; how to gather aesthetic information required for design; the best use of style guides; and presenting design drafts for client approval.

If you are a newbie WordPress designer, take a look and hopefully you will learn a few things. If there is something I didn’t cover that you still have a question about, drop me a message in the comments and I’ll do my best to get you an answer.

Susan Sullivan

Graphic Design. I live in the Dallas/Fort Worth Metroplex area with my husband and children. I am an avid distance runner, environmentalist, part-time beekeeper, chicken farmer and amateur photographer.

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