What NOT to put on your website
When people ask me what to include on their website to make it work, I always start with telling them what NOT to put on their site:
- Just say no to the flash intro. Sure it was cool in the 90s, but today it is annoying to get to a site and have to wait for the intro to complete and the content to load. Don’t give viewers a reason to leave your site before even get there.
- Keep it simple and limit your color scheme to 3 main colors.
- Pop-up ads are bad. Just don’t do it. No one likes pop-up and it is never a good idea to have your reader interrupted.
- Don’t make your users hit the back button 15 times to get back to the home page. Include a homepage link on every page.
- Extra fancy fonts – sure they are fun and whimsical but they may not be readable on everyone’s website. Ditto for tiny fonts.
- Unless it is absolutely necessary don’t require someone to log into your site in order browse. A better option is to have a signup link on the site for readers to leave an email if they want to subscribe to a newsletter or to get more information.
- Never auto play music or an audio file on a website as a reader enters your site. Let the reader push the button after entering your site if they want to hear music.
- There is nothing worse than a website that has no contact information. Someone might have valuable feedback for you about your content or product.
- Don’t make navigation confusing. A simple navigation structure allows readers to find the information they want quickly which allows them more time to enjoy the content on your site.
- Don’t forget to put a photo of yourself on your ABOUT page. A tasteful photo of yourself adds credibility. People like to know that you are a real person and not a robot out to take their money or give them bogus advice.
Sumy Designs is here to help you put together a website that is both functional and beautiful. Contact us for a free estimate.
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