Inspire your audience

Fantastic blog posts should ignite the sharing of thoughts. If your small business has a blog, then you have the best marketing weapon available to you because no one knows more about what your small business is about than you. The posts you write about should inspire your audience and make them want to keep reading.

Narrow down your topics

Keep your blog posts on target and focus on who is reading and why. If you have a business focused on repairing musical instruments then your clientele may not want to hear about your dog chased the neighbors chicken.

small-business-blogging-tipsDon’t directly promote yourself

OF course, you want to let everyone know how fantastic your small business is – but once you have your reader’s attention, give them helpful advice and tips to keep them coming back and reading. Promote yourself indirectly and your readers will appreciate the notion. Providing helpful information will generate word-of-mouth business and happy clients. Happy clients are your best marketing tool

Consistency is key

Blog as frequently as you can to grow your traffic. Good blog traffic doesn’t happen right away, but if you are consistent and have patience your blog, the audience will arrive and the viewers will be the ones your business is searching for. Blogging takes a lot of dedication and a lot of consistency.

Interact with readers

Your customers want to know you care. When you publicly respond to comments on your blog, your blog becomes personable. Even the tiniest response to a comment can go a long way in creating a loyal network of readers. Interactions is also a fast and easy way to correct misinformation. Not every reader has the same opinion, but sometimes someone makes a statement that is just plain wrong. A small response can set the record straight and provide valuable and factual information.

You may also want to read “How to optimize your blog post for social media.”

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Susan Sullivan

Susan lives in the Dallas/Fort Worth Metroplex area with her husband and children. She is an avid distance runner, environmentalist, part-time beekeeper, chicken farmer and amateur photographer.

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