Simple ways to improve client retention

Work on your people skills

As a business owner, you’ll work with different types of people and not all of those people will share the same wavelength as yourself. Some of your clients will be bossy, lazy, rude or unorganized. Or all of the above. It is difficult at times, but treating everyone respectfully and politely is always goal number one. Just remember to always be friendly, always spin things in a positive light and be responsive.

Know why you are better

What makes you special? What makes your business better than your competitors? Knowing what your specialities are and how they benefit your clients is going to help you target the audience that is best for your business and keep your focus where it needs to be. Know your strategy and know why it is good and tell people about it from the heart. If you believe it, they will most likely follow.

Keep evolving

It is always a good idea to keep evaluating your business and ways to improve all the areas and operations. Set time aside with your team to review and solve any problems or instances that could have been handled in a better way. As times changes, so should your business practices. Reevaluate your mission statement and your branding to make sure you are appealing to your audience. Don’t overlook areas like project management, bookkeeping, time tracking, and customer service, because these are some major areas where just the smallest of changes could make a huge difference to your business and your clients.

Market yourself

As a small business owner one of the best things your can do is to make it a daily or weekly practice to market yourself. Social media venues are great for showcasing your talents and services and you never know when someone new will see just how fantastic you are. Consistency is key so keep marekting yourself regularly, and when it comes to advertising yourself, make sure your website and social media pages are up-to-date with the most current information.