Print Design vs. Web Design

The transition from web design to print design can be tricky but if you keep a few things in mind, the process can be a smooth transition.

  1. DPI or dots per inch resolution. Monitors only need a resolution of 72 DPI whereas print items need at least 300 DPI. Make sure you download images for your printed designs in 300 dots per inch, they are more expensive but a lower resolution will make things look blurry and unprofessional.
  2. Color. Web designs use RGB (red, green, blue) and printed materials should be in the four-color process CMYK (cyan, magenta, yellow, black).
  3. When designing for the web you can be a little more adventurous because your designs are not set in stone – you can’t say the same for printed items because once the product rolls off the press the design is forever unchanged.
  4. Fonts are limited with web design, although with services such as TypeKit and Google Fonts  your options are growing. With print design you still need to convert your type to images or make sure you include the print-ready file of the font for the printer.
  5. One of the basics is that web designs can scroll and print designs need to in a contained area. User experiences are completely different so the emphasis needs to be contained in a brochure or it can be interactive within a website.

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Sumy Designs can help with your print and web design needs. Contact us today for a free quote.

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Susan Sullivan

Graphic Design. I live in the Dallas/Fort Worth Metroplex area with my husband and children. I am an avid distance runner, environmentalist, part-time beekeeper, chicken farmer and amateur photographer.

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