If you have a website for your business, chances are that you probably also have a business Facebook page. It’s a good idea, lots of people are on Facebook and many of them may look for information on your business there. But some people have difficulty knowing what to post, and managing the page, so I thought I’d write a few tips on how to manage your business Facebook page.
- Link to your website
- Add a cover image and profile image that represent your business
- Complete all the “about” sections, including hours of operation if you have them
- Share photos of your business and things going on at your business
- Share specials, coupons, news, and events
- Share your contact information
- Respond to comments
- Link to interesting and relevant information online, including your own blog posts
- Make a Facebook page then never post to it
- Share personal status updates that are unrelated to your business. Yes, you love your dog (and I love mine) but that doesn’t belong on your Facebook page
- Post religious and/or political status updates (unless your website is for a church or politician)
- Post potentially offensive or distasteful jokes (keep it clean)
- Link to unrelated websites
Try to remember that your Facebook fans are fans of your business FB page for a reason. Don’t give them a reason to “unlike” you. Post relevant, interesting updates. Give them things to think about. Show them why they should continue to use your business. Keep in mind that your fans are not your competitors and they aren’t your employees, so keep the technical topics to a minimum.
Another thing to keep in mind is that the majority of your fans will not see many of your status updates unless you are paying for promoted posts. Should you pay for promoted posts? That’s another blog post altogether. It makes sense for some business and not for others. However, it’s important to understand that just because you posted a status and have 400 fans, that not all 400 people will see that status. A very small percentage will see it because Facebook makes the rules on who sees your posts, and they would prefer you pay for that privilege. (Facebook is a business too.)
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