Business
In the digital era, so much of your business is done online. We have created a huge library of articles that center around every digital aspect of running your business. From setting and achieving online goals to what goes on the about us page of your website, we have lots of great tips and tricks to help you make your business website work for you. Got a question? Just ask. We’re happy to answer your questions and give you direction.
Writing a Compelling About Us Page That Connects With Customers
Your About Us page is one of the most visited pages on your small business website, yet it's often treated as an afterthought or filled with generic corporate language that...
Meaningful Metrics: Understanding Google Analytics Data That Drives Business Decisions
Google Analytics provides an overwhelming amount of data about your website visitors, but not all metrics are equally valuable for small businesses. The key to leveraging analytics effectively is focusing...
How to use (and not use) AI for your business
AI is the newest hot topic on the Internet, and it's taking everything by storm. And you may be wondering how to leverage it for your business. But be warned,...
Product and Service Page Optimization for Conversions
Your product and service pages are where browsing transforms into buying. These pages carry the heavy lifting in your sales funnel, turning interested visitors into paying customers. Yet many small...
Website Accessibility Basics: Making Your Site Inclusive
Website accessibility isn't just about compliance or doing the right thing—though those are important reasons. It's about reaching the largest possible audience for your business. When you make your website...
Essential Pages Every Small Business Website Needs (And Why)
When launching a small business website, it's tempting to create dozens of pages covering every aspect of your business. However, successful small business websites focus on essential pages that serve...
Local Business Website Design Trends That Actually Work
The world of web design moves fast, with new trends emerging constantly. But for local businesses, the question isn't what's trendy—it's what actually drives customers through your doors and increases...
Don’t make this mistake with your business website
I mentioned in yesterday's post that I was getting quotes on a new roof for my house. I had the names of the four companies I wanted to get quotes...
Essential Website Features Every Small Business Should Have
A website is no longer a luxury for a small business; it's a fundamental necessity. It serves as your 24/7 storefront, your primary marketing tool, and a vital point of...
Do you know how to access your digital products?
One of the most visited blog posts on this website is about what to do with your website when you are done with it, and it invariably gets me messages...
Pool Builder Web Design
I'm going to start this post with a story. And that story is one of pool builder web design, and how we came to be prolific in that area. In...
Electrician Website Design
We've had the pleasure of working with all sorts of businesses, and I can tell you, there's a special knack to creating an awesome electrician website design. It's not just...
Website Design and Digital Marketing
Website design and digital marketing: two great tastes that taste great together. And I'm dating myself with that joke. Only Generation X and above will understand. Sorry Millennials. (If you...
Veterinary Web Design: What you need to know for your practice
Last week, my niece, Susan's daughter, graduated from veterinary school. I am a very proud aunt. (And of course Susan is a proud mom.) But that got me thinking about...
Make your website’s services page work
If you are a business that offers a variety of services, you need to have a killer services page. Actually, let me clarify, you need multiple services pages. What? Yes,...
Get it good, get it done, and edit it later
One of the biggest hold ups we have when working on a website is getting the content to put into it. If you've never been involved in a website project,...
Why your “word-of-mouth” business still needs a website
Do you have a business that stays afloat solely due to word of mouth? Otherwise known as referrals? You get new business because your clients spread the word. That’s a...
Surprising ways you can damage your online presence with a DIY website
With the prevalence of DIY website builders on the market these days, you may be asking, why should I pay a web developer thousands of dollars when you can do...
Demystifying WordPress for Business Owners: A Simple Guide to Getting Started with WordPress
WordPress is a free and open-source content management system (CMS) that allows you to create a website or blog. It is one of the most popular website creation platforms in...
