Sorry, was that too vague? If your website is more than three years old, then it definitely needs refreshed at the very least, but possibly revamped completely. Technology is changing all the time, and you need a website that meets the needs of your customers. Your business web design is a key ingredient in your online success.
Putting extra life into your website on a regular basis is the best way to get new and return visitors to your website. Let me share a few reasons why you should get your site updated.
Seven signs your business web design needs updated
- It’s looking stale. Your site may have looked amazing when you launched it, but a few years later you may be tired of looking at it. This reminds me of when a song comes out and is an immediate hit, but a year later you can’t stand the sound of it. It may have hit all the latest trends but doesn’t stand the test of time. If this sounds familiar to you, then consider that it’s time for a refresh.
- Your fonts are dated. Is your site in Times New Roman or Georgia? These fonts can make your website look out of date. There are many great fonts available for websites these days, you don’t have to stick with the basics. Just checkout Google Fonts to see some options. Updating the fonts on your website can have a big impact on how modern it looks.
- It’s missing important aspects that the search engines want. Google changes the rules all the time, and your SEO may have been on top of everything when your site was designed, but it may be missing the boat now. Have you checked out the latest algorithms to make sure you’re doing everything Google wants? It might be time to reevaluate. Look at your analytics and see what’s going on with your traffic. Seen any dips or changes lately?
- Your customers are complaining about it. If someone is telling you that your site isn’t user-friendly, then that’s a pretty good indication that something on your website needs to get changed. Your website is there so your customers can use it. If they can’t use it, what’s the point? Make sure your website is meeting the needs of your customers first. Remember, your website may be about you, but it’s for your customers.
- Your business has changed. There’s a restaurant in my town that added a second location. I’ve heard it’s quite popular and wanted to check it out and call and make a reservation. When I landed on the restaurant homepage, there was zero information about the new location. No photo. No address. No phone number. I had to really research to find that information. That is a huge mistake! If you’ve added or removed locations or services, your business web design definitely needs updated.
- Your site is slow. Speed is really important now. If it takes more than 3 seconds to load, it’s time to do some optimization and get that site to load faster. Google is using page speed as a ranking factor, so now is the time to take action.
- It’s not mobile friendly. I have harped and harped and harped on this, and with good reason. Google has switched to mobile-first indexing, which means that it’s going to index your mobile site before your desktop site. If your site isn’t responsive, then you’ve got a problem! Not only that, more and more of your customers will be accessing your website via their mobile device, if it’s not working well on mobile, then they will leave and use a website that is. Don’t turn off potential clients by showing them a website they can’t use on their phone.
Show your customers that you’re not neglecting your online presence. Your website is often the first impression your business makes with potential customers. Websites are no longer set it and forget it. It’s not a poster or a billboard, it needs to be updated and user-friendly.
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